BASF appoints Xirlynx Innovations for International SEO campaign

Singapore, November 3, 2006 - Search Engine Optimization (SEO) consultancy company, Xirlynx Innovations, today announces the sign-up of global chemical giant, BASF. Xirlynx will assist BASF with search engine optimization (SEO) and link building, to improve and maintain search engine rankings and to make the BASF brand more visible to customers across the globe.

BASF has appointed Xirlynx to initially focus on the English-language Asia plastics portal (www.plasticsportalasia.com).

BASF’s Senior Manager (E-Commerce) in Singapore, Mr. Daniel Loh, comments: “As an international online business with many keywords and products listed on our site, we recognize the importance of an effective SEO campaign, and were looking for an agency that could help us with our requirements. Improving our search engine rankings will enable us to continue to grow our business further.”

Alvin Tan, Executive Director of Xirlynx, says: “SEO is crucial to the success of online brands, particularly when the Internet is one of the most important channels open to the customer. A strong SEO campaign is needed to reach the top of popular search engines, to make BASF easier for customers to locate, and can increase brand awareness. We are excited to be working with BASF in an international capacity over the coming months.”

To learn more about BASF, visit www.basf.com.

To learn more about Xirlynx Innovations, visit www.xirlynx.com