INFUSION SOFTWARE LAUNCHES ‘ARIZONA CRM CHALLENGE’

Gilbert, Ariz.— Infusion Software www.infusionsoft.com, a leading provider of complete on-demand CRM solutions for “true” small businesses, today announced that in honor of its five-year anniversary, the Gilbert-based company has launched the “Make the Switch” challenge, a search for Greater Phoenix area small businesses desperate for better systems and technology that can improve their marketing and increase sales.
The five winning small businesses will receive one year of Infusion Software’s leading product, Infusion CRM, the industry’s most robust, fully automated sales and marketing solution designed for the true small business. Infusion’s definition of a small business is a company with 2-100 employees and with annual revenues between $100,000 and $25 million.

“We’re excited to open this challenge to the Arizona business community,” said Clate Mask, President of Infusion Software. “While our customers are from across the U.S. and internationally, we proudly call Arizona home. We’re committed to opening up a new world of greater sales and marketing efficiency and revenue growth to five lucky local companies who are ready to make the switch.”

The “Make the Switch” challenge is intended for small business owners to either graduate from their existing limited contact management database, consolidate to an all-in-one, automated sales and customer management web-based software solution or switch from their off-the-shelf or web-based CRM to Infusion CRM, which was specially made for small businesses. Infusion CRM is delivered as a web-based service, so there is no hardware to purchase and no complex system set-up.

Entrants must exemplify: 1) how well they know their customer base, 2) how they market their product or service, and 3) how their company follows-up with leads. Deadline to apply for the “Make the Switch” challenge is November 22, 2006. Winners will be chosen based on interpretations of questions on the submission form. Call for submissions begin November 1, 2006. Entries should be submitted at https://www.infusionsoft.com/switch
Continued Mask, “As a result of intense customer research and technology development, we’ve demonstrated over the past five years our ability to strategically understand a client's overall business objectives, and identify how technology can help them grow.”

In just five years, Infusion Software has become a growing industry player delivering a substantially different product than any others in the CRM industry—automatic follow-up systems, online/offline marketing integration, e-commerce capabilities and a platform for collaboration and exchange of information that did not previously exist in the industry.
The five companies chosen to “Make the Switch,” will experience a year of Infusion CRM with its service package valued at over $10,000.00 including:
• Unlimited Technical Support by phone
• Online help center including video presentations and tutorials
• A comprehensive help manual
• Daily “webinar” training sessions that teach users how to use the software
• A live, dedicated, “CRM Implementer” who acts as the customer’s “point man” within Infusion and helps ensure a smooth implementation
• Phone consultations with expert business consultants

Winners will be notified by December 15, 2006. Entrants should submit their form online at https://www.infusionsoft.com/switch or they may also mail them directly to Infusion Software, “Make the Switch” Challenge, 2065 W. Obispo Ave., Suite 103, Gilbert, AZ 85233.

About Infusion Software
Infusion Software, an emerging-growth technology and services company, delivers on-demand CRM software solutions that empower small businesses to dramatically increase, streamline and improve their sales and marketing efforts. The company’s software solutions are web-based applications and therefore require no large upfront fees or difficult setups. Infusion’s CRM products, designed specifically for the small business market, have the ability to manage the entire sales and marketing process from end-to-end including lead generation, prospect and customer follow-up, order processing and payment collection. Infusion Software is a privately-held company headquartered in Arizona. For more information on Infusion Software visit www.infusionsoft.com.
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