Publishers of Bridle & Bit Magazine Select E-Book Systems to Create Online Digital Editions of Three Titles; Readers can now download three magazine titles in dynamic, 3-D page-flipping format

(SANTA CLARA, Calif. — November 2, 2006) E-Book Systems, the leader in Digital Flip® e-publishing technology, announces that the publisher of America’s Bridle & Bit magazine is issuing free digital issues of the Horse Property Guide, America’s Bridle & Bit and Arizona’s Bridle & Bit using its Web-based 3-D page-flipping format.

Bridle & Bit is leading the world of small, family-owned businesses in utilizing the Internet to offer digital publications in the same page-flipping format as their current print versions. The publishers also took advantage of E-Book Systems’ training process to learn how to convert all of its issues to FlipBook format themselves.

“The flexibility of the digital page-flipping solution allows our customers to easily use our automated conversion tools to convert into the FlipViewer format,” says President Seng Beng Ho. “Of course, if the customer wants us to do the conversions for them, we can do that too. We let the customer decide what's best for them.”

With E-Book Systems’ Digital Flip® solutions, readers can go to www.bridleandbit.com and automatically download FlipViewer® or Mac FlipViewer® to read the digital editions of the three publications. In a matter of moments, readers can view all three publications just as they would appear in print — with real “flipping” pages.

“From the first month we launched the digital issues of Horse Property Guide, America’s Bridle & Bit and Arizona’s Bridle & Bit, we received far more positive feedback and requests for the online versions as opposed to the print versions,” said Rex Wager, publisher and co-owner of Bridle & Bit. “With the intuitive, easy to use page-flipping format, it only takes a few minutes to learn how to navigate within the online versions because it seems like you are really looking at a paper version on your computer screen.”

E-Book Systems’ technology also enables Bridle & Bit to accelerate the advertising sales process while reducing time and cost. Rather than sending out past issues to potential advertisers, waiting for the issues to be delivered and then waiting for the potential advertiser to review them, the magazines can be viewed with a simple click of the mouse – significantly shortening the sales cycle.

“We recently created an exclusive FlipBook directory for existing advertisers and sold 225 pages of advertisements in 90 days of up-front selling," said Wager. “Our advertisers love the links to their web sites and videos in the digital issues, which are delivered through YouTube and Google. Since the FlipBooks are posted online, we’re expanding our readership internationally and creating a global brand. Advertisers are getting calls from interested readers across America, Canada, and Europe."

Wager is saving money in the production cycle and eventually hopes to convince many of the print readers to read digital publications instead. He plans to publish over 8,400 pages in digital FlipBook format in 2007.

“Monthly printing costs of the three publications total $35,000, said Wager. “The online magazine production costs a small fraction of that.”

E-Book Systems’ Digital Flip® solutions turn printed publications into a digital, multimedia-enhanced 3-D page-flipping format for both online and offline distributions. The company can convert any PDF, Quark, PageMaker, FrameMaker, Word and HTML files into its patented online page-flipping format. The publications can remain online after they are downloaded, which allows readers to click on page links and advertisements. The Digital Flip® technology can incorporate a variety of multimedia elements, like MID, WAV and MP3 files, to enhance the publication. E-Book Systems’ Digital Rights Management (DRM) solution safeguards content providers’ intellectual properties.

Bridle & Bit joins a growing roster of E-Book Systems’ customers, including select Cygnus Business Media publications. For more information, contact E-Book Systems by phone at (408) 625-8000, via email at sales@ebooksys.com or online at www.flipviewer.com.

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About E-Book Systems
E-Book Systems (www.flipviewer.com) was founded in 1998 with a mission to bring the natural look and feel of the paper-based book into the domain of consumer products, computers and the Internet. E-Book Systems’ products make use of its patented Digital Flip® technology to deliver multimedia content such as digital photographs, animations, text, audio and music via a 3-D Page-Flipping interface, which appears as a virtual book. These contents could be streamed or delivered online and offline through E-Book Systems’ OpenFlip format. E-Book Systems also offers Digital Rights Management, FlipBook tracking ASP services and Flip Enterprise solutions for publishers and corporations. E-Book Systems, a private corporation, has offices in Santa Clara, Calif., Beijing, China and Singapore. Investors include Creative Technology Ltd. (NASDAQ: CREAF) and SOFTBANK Media & Marketing Corporation, a subsidiary of SOFTBANK Corp (TSE: 9984). E-Book Systems’ products are distributed worldwide, including the U.S., Europe, Japan and Asia Pacific Region. For more information, contact Lauren Kinzler of Dittoe PR at (317) 202-2280 or call E-Book Systems at (408) 625-8000, e-mail at info@ebooksys.com.

About Bridle & Bit
Bridle & Bit (www.bridleandbit.com) was founded in Phoenix, AZ by Rex and Tracy Wager. Rex has been publishing in the horse, horse show, horse breeding and real estate market since 1977. Bridle & Bit offers readers nationwide with the latest international equestrian news, products and stories.