Bayshore Solutions Strengthens PODS' Visibility

(TAMPA, FL) — Bayshore Solutions designs a new face for the North American PODS web site ( www.pods.com ) with a heavy emphasis on eMarketing strategies. The newly redesigned web site features multimedia flash aspects, videos and Bayshore Solutions' content management solution, SiteManager, which alleviates the licensing fees and integration of third party software. PODS (Portable On Demand Storage), a turnkey service, has been helping people move and store their treasured belongings for almost a decade. The company has offered safe and reliable service to more than 200 million people worldwide.

To help bolster PODS' online marketing capabilities, Bayshore Solutions implemented several eMarketing tactics to generate and maximize the company's ROI as well as to increase their overall visibility. Landing pages for PODS' paid search or pay-per-click advertising were created and tailored for tracking purposes. Search Engine Optimization was employed in order to help PODS become more recognizable in the popular search engines. In addition to an SEO and PPC plan, Bayshore Solutions set up a monthly traffic analysis to monitor the demographics and time usage spent on the PODS web site. Local franchise recommendations were also evaluated to accompany these strategies.

"We wanted to have a dynamic and customer-friendly web site that would attract new customers and service the needs of our existing customers," said Bill Merriman, VP Franchise Operations of PODS Enterprises, Inc. "We chose Bayshore Solutions because of their expertise, and we're glad we did. After having been live for just one week, our new web site was already giving us twice the number of customer contacts as our old web site."

"Gaining visability online can be intimidating if you don't have the right education, tools and discipline," said Kevin Hourigan, CEO and President of Bayshore Solutions. "We were able to give PODS every eMarketing strategy suitable for their company and bring them incredible results instantly. Our number one goal is to make sure our customers' needs are met."


About Bayshore Solutions

Bayshore Solutions (www.bayshoresolutions.com) is one of the southeastern United States' leading full-service Internet development firms, with locations in Tampa, Fort Lauderdale, and Atlanta. Founded in 1996, Bayshore Solutions has delivered custom web applications to more than 1200 clients across 54 countries. Our work has been recognized by Forbes Magazine (Best of the Web), The American Advertising Federation Addy Awards, Priority Magazine (2006 Small Business of the Year Finalist), IT Florida (2006 Excellence in IT Leadership), The Web Marketing Association, The International Academy of Digital Arts and Sciences Webby Awards, Advertising Age Magazine (Top 100 Interactive Agencies), and B-to-B Magazine (2005 Top 20 Interactive Agencies and 2004 Top 10 Interactive Agencies). Additionally, Bayshore Solutions was awarded the Microsoft Global Partner Award for Customer Excellence.

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