Brogan & Partners Convergence Marketing Lands HoneyBaked Ham Account

MMI Associates, Inc.
7406-H Chapel Hill Road
Raleigh, NC 27607
(919) 233-6600 • (919) 233-0300 (fax)
patty@mmimarketing.com

For Immediate Release Contact: Patty Briguglio (919) 233-6600

Brogan & Partners Convergence Marketing Lands
HoneyBaked Ham Account
Convergence Marketing Firm Inks Deal With National Gourmet Ham Retailer

DETROIT, MI – Deidre Bounds, managing partner at Brogan & Partners Convergence Marketing, has announced that the firm has been contracted by The HoneyBaked Ham Company, the nation’s leading retailer of spiral-sliced and glazed gourmet hams. As agency of record, Brogan will provide advertising, public relations, marketing and online marketing services for the 54 stores in the company’s seven-state Michigan division. The region includes Michigan, Texas, Illinois, Indiana, Washington, Pennsylvania and Oklahoma.

“We are excited to partner with The HoneyBaked Ham Company,” said Bounds. “This company has been established as a thriving retailer for decades. We are proud to provide our services to aid its future success.”

About The HoneyBaked Ham Company:
Founded in 1957 by Harry J. Hoenselaar, The HoneyBaked Ham Company is nation’s number one gourmet ham retailer. The company has more than 350 stores in 38 states and offers a full line of gourmet meats, side dishes, condiments, soup mixes, deserts and catering options in addition to its Authentic HoneyBaked Ham. Its four national divisions in Detroit, Cincinnati, Boston and Atlanta are each owned and operated by a descendant of the company’s founder. The HoneyBaked Ham Company has use the same curing, smoking and glazing process that customers have come to know for 40 years. The Authentic HoneyBaked Hams are available only at retail stores owned by The HoneyBaked Ham Company, HoneyBaked Express locations and through mail order. For more information, please visit http://www.honeybakedham.com.

About Brogan & Partners Convergence Marketing:
Brogan & Partners Convergence Marketing, established in 1984, is a $90 million convergence-marketing firm with over 50 employees. Brogan & Partners assists clients through the entire communications process including strategic planning, research, developing creative concepts, production supervision, design and graphic services, media planning and buying, public relations, and digital services. The firm has a founding office located in Detroit, Michigan and another office located in Raleigh, North Carolina, with service offices located in Washington D.C. and Naples, Florida, as well as a research affiliate located in Chicago, Illinois. Brogan & Partners Convergence Marketing has been voted One of the Best Places to Work, a Workplace of Tomorrow, and a High-Performance Workplace and most recently was ranked seventh largest advertising agency in the Triangle in the Triangle Business Journal’s Book of Lists 2005. For more information, please call 919-719-8980 or visit the Web site at http://www.brogan.com.

Media and Press Contacts:
Patty Briguglio
MMI Associates, Inc.
919-233-6600
Patty@mmimarketing.com


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