Swim ‘n Sport to Make Another Splash in Atlanta

MIAMI, FL, November 2, 2006 – Just in time for the busy holiday shopping season, Swim ‘n Sport, the nation’s leading high-fashion swimwear chain, announced today that it will open its sixth store in Atlanta. Located in the heart of Fulton County at North Point Mall, Swim ‘n Sport plans to open its doors on November 17, 2006, only five months after the opening of their successful Perimeter Mall location.

“We’re excited to be opening another store in Atlanta as the consumers in this area are known to have an incredible sense of style and appreciation of swimwear,” said Mark T. Sidle, president of Swim ‘n Sport. “This will enable us to better serve our customers in the metropolitan area, providing them with the latest in high-fashion, top quality swimwear. Delivering on this promise for more than 50 years has been a cornerstone of our success.”

According to Sidle, the new store features a fresh layout to create a stress-free approach to swimwear shopping. “All of our swimwear is displayed directly on the walls in an easy-to-shop atmosphere that allows the most fashion-conscious consumer to shop by style, from tankini to one-piece or bikini and separates.” For trend seekers, the store also offers resort and sportswear catering to a variety of tastes and lifestyles along with accessories from sunglasses to sandals. Sidle noted that attention to details, such as proper lighting, quality mirrors, dressing room seating and warm colors all equate to a better shopping experience.

“Opening the North Point Mall store just before the busy holiday season will give those that are traveling to warm weather destinations a chance to purchase the latest swimwear on the market — the 2007 cruisewear offerings,” added Sidle. “Many of the styles we have today mimic those that we see on the runways – from bling to bold patterns, to matching skirts and accessories. There’s a suit in our store for everyone.”

About Swim ‘n Sport
Established in 1954, Swim 'n Sport is the nation’s leading high-fashion swimwear chain operating 34 stores in Arizona, Colorado, Florida, Georgia,, Louisiana, Maryland, North Carolina, Ohio, South Carolina, Tennessee, Texas and Virginia. Swim ‘n Sport caters to the junior, contemporary and missy shopper with swimwear from more than a dozen designer labels and 30+ brands, including Michael Kors, Calvin Klein, Ralph Lauren, Gottex, Anne Cole, XOXO and Rampage. Swim ‘n Sport is the one-stop-shopping vacation headquarters featuring resortwear, sportswear and a variety of sandals and accessories for the sun enthusiast. For those seeking to shop in the comfort of their home, visit www.swimnsport.com for an on-line catalog and additional information.