Equity Concepts’ Redesigned Website has Larger Icons than Madonna and Prince and is Easier to Navigate than the Panama Canal

CRANSTON, RI - Equity Concepts Inc. (ECI) figuratively cut the red ribbon for their new website, http://www.eciloan.com. The website contains easy-to-follow instructions to apply for a loan along with links and icons that are simple to navigate.
Users are immediately greeted with bright green tabs and picture icons displaying three easy steps to apply for a mortgage. Programs are specialized for those opting for no money down, no points, or below 500 FICO loans, including many more. The user needs only to supply basic information in order to generate their personalized tailored program. Users may input the type of loan they are interested in, their estimated home value, and their existing type of rate. When submitted, a confirmation e-mail is sent to the user and a loan officer will be in contact shortly. Should the user decide to directly contact ECI, he/she may do so in step three via e-mail, telephone, or by chatting with an online representative.

ECI separates itself from other mortgage companies that have technical and confusing language that makes the site mundane and frustrating. The ECI website includes real customer testimonials, background information about ECI, credible FAQs (explains everything from an ARM loan to the closing process), an exciting monthly contest, and helpful financial calculators.

ECI is a licensed mortgage broker/lender with service in 16 states and plans to expand in 2007. They have originated billions of dollars in financing for their customers through continued commitment to assisting homeowners meet their financial needs. Founded in 1989, ECI includes subdivisions specializing in Spanish speaking personnel, bankruptcy, and divorce. ECI is headquartered in Cranston, RI and maintains a corporate site at www.equityconcepts.net. ECI has been listed among Rhode Island’s 50 Fastest Growing Private Companies and Rhode Island’s Top 100 Private Companies in recent years.

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CONTACT: Katie Quackenbush
401.719.5603
kquackenbush@eciloan.com
http://www.divorceloan.com