Starr Tincup vice president’s marketing capabilities play essential role in managing multiple major clients

FT. WORTH, Texas – October 30, 2006 – Starr Tincup, an integrated marketing firm that serves software and services companies through customer selection, acquisition and retention, highlights Mark Mitchell’s ability to successfully and efficiently manage multiple clients. Mark’s main focus at Starr Tincup is the integration of sales and marketing.

Mark works with TriNet and Digital Realty Trust, Inc. (NYSE: DLR), two of Starr Tincup’s major clients.

Mark is the primary account manager for TriNet, a leading provider of benefits, payroll and human resource services for small to mid-sized companies. He brings current best practices in lead and demand generation, Marketing 2.0 and PR to the firm. Together Mark and the TriNet marketing department created their sales and marketing strategy. On a day-to-day basis, Mark works on list selection and acquisition, creative design, marketing process design, offer development and loyalty campaigns. He also provides content generation and technology coordination. His goal with TriNet is to provide strategic collaboration and tactical execution to complement the existing marketing department.

“Starr Tincup is able to communicate our current and future marketing strategy in a way that energizes and motivates our sales team,” said Mike Triantos, vice president of sales for TriNet. “Starr Tincup’s insights and expertise in regards to lead flow process, technology integration and demand generation are very helpful. Our entire team is extremely enthusiastic about the work that they will be doing for us in the months ahead.”

Mark is also the project lead on channel development for DLR, the leading owner and manager of corporate datacenters and Internet gateways. Mark coordinates with DLR to find and profile real estate brokers based on their size and geographic location. Mark and DLR also host open houses and informational meetings, as well as publish a quarterly newsletter in order to aid DLR in becoming top of mind among the leading brokerage firms so that when a tenant opportunity arises, DLR will be the first to be contacted.

“Mark’s B2B expertise and tremendous experience allows him to provide excellent service to both TriNet and DLR,” said J. William Tincup, principal and co-founder of Starr Tincup. “He is passionate about working with both clients, and that is evident in his interactions with them and in the results they achieve together.”

About Starr Tincup

Starr Tincup is an integrated marketing firm for business-to-business software and services companies. The company helps its clients select, acquire and retain customers through direct and indirect channels. The scope of services includes the development and execution of market research, sales and marketing process, marketing programs, and best-of-breed sales and marketing technology implementation and integration.

For more about Starr Tincup, visit their website at www.starrtincup.com or read their blog at http://starrtincup.blogspot.com.

Media Contacts
Bret Starr
Principal and Co-Founder
817.204.0388
starr@starrtincup.com

J. William Tincup
Principal and Co-Founder
817.204.0400
tincup@starrtincup.com
Starr Tincup