ClickDensity Adds A/B Testing

ClickDensity was launched in June of this year. It is a usability tool which helps you better understand how visitors interact with your website. It does this by tracking exactly where visitors click on a given webpage. Reports such as Heat Maps and Click Maps are provided to analyze the data.

Recently they updated their software to included exporting and more importantly A/B Testing. "This new feature allows you to easily tryout and analyse small changes to your site, using a subset of your site visitors. Maybe you'd like to know if a different advert image could produce more click-throughs? Maybe a change in the wording of a heading would pique your visitors' interest? Or perhaps you could re-phrase an inline link to make it more appealing? Use clickdensity A/B tests to trial and analyse changes like these with ease."

A Free 30 day trial is available and I think it's worth checking out.

Benefits of ClickDensity Include:

- Seeing exactly where your users are clicking.
- Seeing where people are clicking that they shouldn't be.
- Seeing where people aren't clicking.
- Identifing usability and information architecture issues on your site.