Bringing Baby Showers to Britain

A new craze is sweeping these shores. Kate's had one, Sadie's had four, and Gwyneth's was predictably low-key and healthy. Yes, the arrival of baby showers is the coolest thing to hit the UK from our American pals since Juicy Couture. Long considered a rite of passage in the States, baby showers are the ultimate girlie event - like a grown up (but not necessarily responsible) hen party.

The concept is simple - just before the expectant mum's life changes forever, her girlfriends, sisters and work colleagues get together to "shower" her with gifts and advice. You can throw one for yourself, or entrust it to your best friend, sister, work friends, or best gay pal (as Geri did with George Michael).

The party itself can be a combination of things - a chance to get together before the big day, steady nerves, give presents and wish your friend well in motherhood. Once you have the vital ingredient of a pregnant pal, the hippest way to treat her is to plan a chic and sassy shower.

The Shower Shop is the UK’s one stop-shop to put together the perfect party, invite the right people and find the right gifts. We have searched high and low to bring you the most gorgeous décor and sumptuous recipes, to highlight the key points of baby shower etiquette and planning, tell you where to find the loveliest presents. We’ve even imported the latest sexy baby shower designs in invitations, thank you notes and tableware to add the final polish to your party.

Jessica Moore, Director of www.theshowershop.co.uk said:

“Baby showers can be as simple or as lavish as you like. One thing is sure, it will be an event that will not only celebrate your friendship, but also allow everyone to share in the excitement of the pregnancy (and swap stories about the less glamorous side!). Having lived in the States, I was amazed to discover that baby showers weren’t part of the process in the UK. They are great, glorious and gorgeous, I hope expectant mums and their friends find the site useful.”

For more information, visit www.theshowershop.co.uk
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Just launched in August 2006, by partners Becks Hood and Jessica Moore, the Shower Shop is a one-stop shop for everything you could possibly need to host the best and brightest baby shower.

The Shower Shop contains sections on:
• Etiquette
• Décor and favour ideas
• Games and activities
• Menus and recipes
• Tips from baby shower veterans
• Suggested timelines and guest lists
• Gift suggestions
• Chic invitations, thank you notes, tableware and stationery

For images or further information please contact
Becks Hood on +41 798308292 or becks@theshowershop.co.uk
Jessica Moore on +44 770 101 8668 or jessica@theshowershop.co.uk