LeadPoint Records Highest Daily Volume Ever With Over 25,000 Leads Exchanged in 24 hours

LOS ANGELES (October 26, 2006) – LeadPoint, the world’s first and largest online leads exchange marketplace, announced today that it notched its highest volume day ever last Monday, October 16 with over 25,000 leads exchanged on its system. Sparked by an ad placed on the MSN homepage by a large LeadPoint lead seller, more than 350 lenders purchased the leads representing consumers looking for loans in the home equity and home refinance categories. LeadPoint anticipates over $100 million in loans to be funded as a result of the day’s trading action.

“This record setting performance really illustrates the benefits of the LeadPoint model,” says Michael Rosenberg, chief marketing officer of LeadPoint. “We enabled an advertiser to very profitably and easily monetize massive amounts of traffic through our engine and network of buyers with little or no effort on the buyer side.”

Founded in 2004, LeadPoint is revolutionizing the multi-billion dollar lead generation industry through its dynamic trading platform, which has brought a pay-for-performance model to what has been historically an inefficient fixed price market. In contrast to the fixed-price model where buyers have no control over the leads they are buying and pay the same amount for each lead regardless of quality, LeadPoint’s platform allows these lenders to bid for only the types of leads they are interested in receiving.

“This record day is truly a testament to the value that our trading platform delivers to both lead buyers and lead sellers and is indicative of how we are bringing a new level of efficiency to the lead generation market,” said Marc Diana, chief executive officer of LeadPoint. “We have traded almost one million leads so far this year and are poised to see much greater volume going forward as the fixed-price lead exchange model becomes increasingly obsolete.”

Utilized by top lenders, LeadPoint operates in numerous verticals including consumer lending, consumer credit and business services, and is continuing to roll out new loan categories. Its powerful and easy to use platform allows buyers and sellers to transact in multiple lending divisions all on one system and all in real time.
“LeadPoint has become our number one source for top quality leads. No one else comes close,” said Scott Valins, branch manager of Transcontinental Lending Group, a LeadPoint customer. “ For the MSN promotion we had a contact rate of over 70% and an application rate over 50%, which is far better than we have ever had using any other model.”
About LeadPoint
Founded in 2004, LeadPoint is the world’s first and largest leads exchange marketplace. Leads are competitively priced based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously. LeadPoint trades leads in numerous verticals, including consumer lending, consumer credit, and business services, and provides a single platform that allows thousands of buyers and sellers to simultaneously engage in trading leads. The privately held company is based in Los Angeles, CA. For more information, please visit LeadPoint at www.leadpoint.com and www.leadpoint.co.uk.