William Hill Partners with GameAccount

October 26th, 2006 (London, UK) – GameAccount (www.gameaccount.com), the world’s largest integrated network of skill-based games, has been chosen by leading UK bookmaker and gaming group William Hill to supply them with sophisticated Skill Game products. The terms of the multi-year agreement allows William Hill customers to tap into the liquid GameAccount network, joining players wagering real money from over 130 countries worldwide.

Accessible through a dedicated homepage tab, the William Hill Skill Game service will be powered by a fully integrated, browser-based skill games solution in seven languages and 11 currencies. The initial product focus will be on a core suite of popular skill-based derivatives: Multiplayer Blackjack, Gin Rummy and Backgammon. Furthermore, these games are supported by next-generation ‘poker-style’ tournament technology: Cash Games; Non-stop ‘Sit and Go’ tournaments, money-added scheduled tournaments; guaranteed prize money tournaments; feeder tournaments and regular scheduled Freeroll tournaments. William Hill will also be able to launch bespoke branded tournaments exclusively accessible to their clientele.

Peter Nolan, Group Director Interactive Business for William Hill outlined their choice, “After exhaustive research into this untapped market, we are delighted to appoint GameAccount as our Skill Games supplier. They have proven to be strongly aligned with our vision and are a great fit for our product expansion strategy. We are particularly excited about their unique multiplayer products, providing greater choice and quality entertainment to our customer base.”

Kevin Dale, CEO of GameAccount, agrees: “We are delighted with this opportunity. William Hill is a British gaming institution and key global brand. Our single-wallet service and products are proven to generate per-player value comparable with and incremental to existing Poker services, and clearly these economics and product stability were major factors in our partner’s choice. Teaming with an established eGaming giant is yet another benchmark for GameAccount and ongoing confirmation of our belief that the right Skill Gaming derivatives are serious contenders in the sportsbook and casino space”.

GameAccount’s Person-to-Person technology allows eGaming operators to expand their brand, acquire customers within key markets and reactivate lapsed players. Currently, millions of pounds, dollars and euros are paid out to players within the GameAccount Network each month. The William Hill partnership is another in a series of key deals for the company. Current partners include BetCORP Plc, the Sportingbet group, PaddyPower.com, Victor Chandler International and Skybet.

ENDS

For more information on GameAccount or Skill Gaming contact:
Melissa Ross
Lyceum Media
+44 (0) 207 828 6988
Melissa@LyceumMedia.com

Meir Moses
GameAccount
+44 (0) 207 659 2519
MMoses@GameAccount.com


About GameAccount
GameAccount is the #1 skill gaming provider for content sites, sportsbook, casino and poker operators seeking a single-wallet Skill Gaming solution. The company’s proven portfolio of dynamic games attracts recreational gamers and is the perfect vehicle to build and sustain a broad user audience. GameAccount powers leading online partners such as Sportingbet, UKBetting, Victor Chandler, Betcorp, Paddypower.com and SkyBet.

GameAccount’s Financial Services Platform supports full multilingual white-label solutions with seamless login and real-time exchange rates. Multiplayer games include Blackjack, Gin Rummy, Pool and Backgammon. Competitions include the world’s largest knockout tournament and progressive jackpots.

For more information please visit: www.gameaccount.com


About William Hill
Founded in 1934, William Hill is one of the best known and most trusted names in the UK and Irish betting industry. It is one of the leading providers of fixed odds bookmaking services, offering odds and taking bets on a wide range of sporting and other events across all betting channels.

As well the 2,200 licensed betting offices offering their product on the high street, Hills also operate an online sportsbook, casino and poker sites, an Internet radio service, one of the largest telephone call centres in the business, an interactive TV channel and greyhound stadia. William Hill is a market leader in all major betting channels in the UK and Ireland and has an established international presence through its online businesses.

For further information see www.williamhillplc.co.uk