EXPLOSIVE NEW FRONTIER IN ADVERTISING.

FOR IMMEDIATE RELEASE: March 9, 2005
Premier Singles, a nation-wide network of online/offline singles communities, offers an unrivaled combination of localized content and real life social events.

Unmarried Americans are the majority of households in over 300 US Cities. According to the latest Bureau of Labor Statistics Consumer Expenditure survey, Single adults make up 49.8% or HALF of all US consumer units; their annual expenditure is a whopping $1.6 TRILLION — that’s 35.1% of the total annual US expenditure. Despite media representation of young singles as hedonistic and impulsive, a closer look at their purchases indicates that they are introspective and plan for the future. They are brand-conscious and remain loyal to brands that respect their values, social status and core attitudes. “Our web to real life business model provides our business partners, advertisers and sponsors with a direct way of reaching a very influential purchasing demographic”, says Tony Lange, Director of Marketing for PremierSingles. “We have the ability to deliver a brand’s message both online and directly to the consumer offline. Many of our competitors have attempted this same business model and have failed. We really are the only online singles community that consistently produces successful offline events for our membership”, says Lange.

PremierSingles has already partnered with some of the most recognized brands in the world including Budweiser, Miller, Dave & Buster’s, Out Back Steakhouse, Future Brands, and many others. ”One of our core strengths has always been the ability to expose any product, service or message to our online membership base and deliver that same product, service or message directly to the consumer through our unique offline events” says Lange. “We are the only online Singles community locally, regionally or nationally that offers this ability”. “Thousands of Premier Singles members attend our diverse events every week in markets all across the nation”, says Business Development Director, Patrick Kassebaum.
Singles have a thirst for specialized services and simple solutions that provide speed and convenience. Singles place a higher emphasis on community rather than family, they define family differently; their hangout spots, favorite websites etc., are all included in the definition of their community. “One of the many advantages of our business model is the fact that we have created a community that fits our members lifestyles and not just a searchable database. As a result, members stay online longer, login more frequently, attend our offline events in greater numbers and utilize the products and services of our business partners, advertisers and sponsors”, says CEO, Jeff Zakrzewski.


MEDIA CONTACT INFO:
Tony Lange, Marketing/Public Relations
tonyl@premiersingles.com
PH: 1-877-588-3930
FX: 402-493-2906
www.PremierSingles.com