Boaz Babai will be giving a talk on Web Marketing Strategy at the Age of the Web 2.0 Revolution, at Bar-Ilan University

Ramat Gan, Israel, October 26, 2006 — Boaz Babai, Founder & GM of ARPU~UP, will be giving a talk on Web Marketing Strategy at the Age of the Web 2.0 Revolution, at Bar-Ilan University, Ramat Gan, Israel. Babai’s presentation will focus on how companies can adapt their online marketing strategies to the fundamental changes in Internet users' usage habits brought about by the increase in popularity and functionality of Web 2.0 based applications and digital media platforms.

In his talk to the Executive MBA students at Bar-Ilan University which will take place on Thursday 26th October 2006, Babai will present effective tools of organic Search Engine Optimization (SEO), Pay-Per-Click (PPC), Press Release Optimization and Delivery (PR-SEO), and Blog Marketing. The lecture is a part of "Internet Marketing and Electronic Commerce" course by Dr. Ari Dothan, an associate lecturer at the Bar-Ilan University.

In the age of Web 2.0, companies must use appropriate internet marketing tools to target their audience, whether it’s the digital youth segment or the baby boomers sector. Web bookmaking, social news aggregator websites, video sharing communities, RSS delivery and other innovative Web 2.0 tools are turning to be more important viral marketing instruments than TV commercials and magazine ads to capture the consumer hearts and minds.

About ARPU~UP
ARPU~UP is an online marketing strategy consulting firm. ARPU~UP is providing award-winning web marketing strategies to the most innovative business start up companies in the Israeli science technology industry.

In the new Web 2.0 internet paradigm, ARPU-UP provides an effective method of driving highly targeted visitors to web sites using web marketing techniques, including Natural SEO, PPC, PR-SEO, blog marketing and online marketing guerrilla solutions. To learn more about ARPU~UP services please visit at, www.arpu-up.com.