TANGO PIX COLLABORATES WITH SOUTHCOAST HEALTH SYSTEM ON MARKETING INITIATIVE

Tango Pix Film & Video was chosen to create a marketing video for Southcoast Health System, a consortium of hospitals and health facilities in southeastern Massachusetts. The video, entitled “Art & the Art of Healing,” promotes Southcoast’s ongoing commitment to the health of its communities by connecting the art of healing with the healing powers of art. Showcasing the works of local artists in the halls and rooms of St. Luke’s Hospital in New Bedford, the video features interviews with the artists as well as physicians and staff, all of whom combine technique, training and emotion to soothe and heal mind and body.

The video also highlights the opening of Southcoast’s new McBratney Amphitheatre, a state-of-the-art multi-media venue offering physicians and staff access to advanced educational symposia through worldwide satellite connections and Web-based training.

“Southcoast had a great story to tell,” said Tango Pix’ Senior Producer, Gloria Bailen. “We worked with Southcoast’s Marketing & Public Relations department in creating a meaningful presentation that conveyed their core message of advanced health care, close to home.”

“Tango Pix really understood our marketing objectives and were able to translate and develop them into a compelling video that told the story we needed to tell,” said Jim Rattray, Chief Communications Officer for Southcoast. “Their abilities and skills truly exceeded our expectations.”

Tango Pix Film & Video brings together highly qualified, creative talent and a world-class facility to provide clients a broad spectrum of media development, production services and delivery across all distribution platforms.