Probiotic Shots Key Driver in Cultured Dairy Boon Set to Reach $15 Billion by 2010

New York, October 22, 2006 — Probiotic shots, the single-serve dairy drinks loaded with gastrointestinally-good-for-you microorganisms, are primed to help push the cultured dairy market upwards of $15 billion by 2010. Relatively new to the U.S. market, sales of these nutritional wonders are set to grow by 97.4% over a five-year period, according to Cultured Dairy Products in the U.S., the latest market research from Packaged Facts.

Yet probiotic shots alone are a relatively small component of this market, which is dominated by other drinkable and non-drinkable yogurts. With cultured dairy sales ringing in at $9.6 billion in 2005—$4.8 billion coming from non-drinkable single and multi-pak cup and tube yogurts—Packaged Facts projects that cultured fluids, such as drinkable yogurts, smoothies, shots, and kefir will witness a rapid rise in sales over the next four years.

Ultra-convenient packaging, portion-control, and a wealth of new flavors have been key drivers to recent growth. However, it is the health and wellness arena that offers the tremendous wealth of both functional and emotional benefits to drive innovation and sales growth.

“In the last five years, yogurt production has increased 49% and sales have benefited most from the increased marketing of health benefits, such as digestive and immune strengthening,” notes Don Montuori, the publisher of Packaged Facts. “While the market has reached a certain level of maturity, there is still great potential for growth with the expectation that U.S. consumption rates will approach those of Europe which are currently four to five times higher.”

Cultured Dairy Products in the U.S. provides the most comprehensive look at the market for cultured fluid and non-drinkable yogurts and other non-pourable cultured dairy products including cottage cheese, cream cheese, dairy dips, and sour cream. The report examines new product trends, offers competitive profiles of industry leaders—up and comers—and looks at consumer trends and behaviors surrounding cultured dairy. Priced at $3,000, this report can be purchased directly from Packaged Facts by visiting: http://www.packagedfacts.com/pub/1209583.html. It is also available at MarketResearch.com.

About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer industries, including consumer goods and retailing, food and beverage, and demographics. For more information visit www.PackagedFacts.com, or contact Tom Ehart at 240.747.3014, or tehart@marketresearch.com.