A time for diamonds, Spring is the air.

Rings are symbols of union, faith, passion, eternal love and fidelity. And precious stones set in symbolic settings of gold and silver have been part of the marriage ritual for thousands of years. Many suitors will be buying online this year and looking for a great deal to maximise the sparkle of their precious presentation. Competition is fierce amongst internet retailers and one new site is going to great lengths to both inform buyers and guarantee the very best prices. Large, clear pictures of diamond cuts, diamond grading and a large selection of diamond rings on crisp white pages set the style of ampalian.com. The site offers free, fast worldwide delivery, a 30 day money back guarantee and a best price promise.

Mastering the “4Cs” - carat weight, clarity, cut and color helps couples cut through the confusing maze of baguettes, roses, asschers and marquises. Visitors also learn many useful facts for getting the ring of their dreams: a sparkly white look comes from the setting as well as a diamond’s facets, and old-fashioned cuts like the cushion have a soft glow rather than the glittery look now preferred by many brides. Ampalian advises couples to choose on instinct as well as weight since each jewel has its own “personality and sex appeal, a life in the stone referred to as fire.”

Ultimately, couples are connected to ancient generations through the symbolism of the ring and other jewelry motifs. As far back as ancient Greece, brides received a gold “knot of Hercules” with amethysts or garnets and two interlocking loops joined in an unbreakable bond. The engagement rings of 3rd century Roman brides and 6th century Saxon brides were made of brass, bronze or iron with a key shape that symbolized trust and sharing in a husband’s wealth and possessions. Jewish wedding rings in the 16th century featured miniature temples of gold and enamel, worn on the right hand during the ceremony and then passed down through family. And 19th century jeweler Charles Lewis Tiffany changed the look of engagement rings forever when he invented a prong setting that allowed light to pass through a diamond, making that symbol of commitment more attention-grabbing than ever before.

Malcolm Cooper, Managing Director of Ampalian Limited said "My family have been in the jewellery business for over 40 years. Recently we decided to expand our horizons and offer our products on the internet. Now we offer a wide selection of fine jewellery at prices that cannot be beaten. As real jewellers we are also happy to make jewellery to our client's own design."

The Ampalian jewellery collection can be viewed at www.ampalian.com

Ampalian Direct Jewellery
Cheltenham UK