Lift Products Inc. develops new hybrid lift table to meet market demands. Durability, price and customization seen as key in answering needs of industry.

Milwaukee WI. – October 19th Lift Products Inc. today announced that full scale production of its new hybrid M-22 lift tables ( http://www.liftproducts.com/M22 ) has begun. The new design is a response to calls from industry for a product that can deliver the long-term durability and customization of traditional industrial lift tables at a more affordable price point.

Previous to the M-22 says Lift Products Inc. President Bill Pedriana, “Industry was faced with two options, buy an expensive product designed for heavy industrial use, or buy an inexpensive product that didn’t last or that could not be designed to meet their companies specific application needs.” With the M22, Lift Products has taken a hybrid approach, which has allowed them to leave many of the rugged features of much heavier duty tables in place while simultaneously reducing cost.

While ergonomic products such as lift tables have become ubiquitous throughout many sectors of industry over the past two decades, efficiencies of scale and thereby price reduction has been slow to materialize. Like many ergonomic products, lift tables must be tailored to meet specific application criteria to effectively reap the benefits of their usage. Improperly sizing a product may create a situation in which employees are no longer bending repetitively throughout the day, but are instead stretching to reach their work as an example.

Subsequently many manufacturers have looked to reductions in the components that comprise their tables rather than streamlining their product offering to achieve price reductions. The result for the most part is a move by manufacturers to lift tables that meet minimum specifications structurally, and which typically lack components resulting in a long service life by their equipment.

With the M22, Lift Products has attempted to meet market demands with a different approach. On their M22 unit, you will still find heavy fabricated scissor arms, hard chrome plated hydraulics, all welded construction, lifetime lubricated bearings, and high quality camrollers, pivot pins, and bearings. What this means to lift table buyers is longer life cycles and more potential for customization.

On the cost side of the equation, Lift Products targeted themselves rather than the quality of the product to achieve economy. “It took a lot of long nights rethinking our manufacturing flow and phone work with suppliers to strike the right balance.” said Lift Products production manager Rich Davies. “We looked at all of our existing products for shared component efficiencies, and came up with the idea of mass producing 80% of the M22 to achieve economy.”

With this hybrid approach Lift Products is able to finish off the M22 in a wide variety of configurations for customers, while also lightening up the bottom line. At $1995.00 list and a full 2,200lb.capacity, the base model competes well with other mass market tables on price, but all one need do is take a look side by side, and the result of Lift Products strategy is clear. The M22 can be tailored to a wide variety of applications in a durable and affordable package, and this is indeed something new.

For more information on Lift Products Inc. and their new M22 series lift tables contact customer service at (262) 860-1895, or visit them online at www.liftproducts.com