Ed Sykes Shares How to Win Back Customers in Leading Business Journal

Virginia Beach, VA, October 19, 2006—Ed Sykes was published in the September issue of the leading business publication, The Bellingham Business Journal, concerning his ten secrets of winning back your customers and increasing your organization’s bottom line. The title of the article is “Win Those Customer Back: Don’t Let Proven Clients Slip Out the Door!”

The article, based on Ed’s article entitled, “Ten Customer Service Secrets to Win Back Customers,” emphasizes that communication is important to the success of winning and keep the customer. Ed Sykes, a much sought after customer service expert, author, coach, and speaker, shares the following ten customer win-back secrets in the publication:

1. Smile
2. Introduce yourself as the solution creator
3. Listen
4. Apologize for the right reasons
5. Give your personal assurance
6. Ask them what they want
7. Use statements of conviction
8. Present a clear plan of action
9. Move quickly to the solution
10. Ask for the business


“It’s far easier to sell a customer that you already have than to gain a new customer,” says Ed Sykes. “There are a lot of costs associated with targeting new customers also,” Ed mentions in the article. “Listen to what the customer is telling you each and every time, because that will be the solution that you offer,” says Ed concerning customer solutions.

The Sykes Group is a leading customer relations, leadership, presentation, and motivation expert for school systems, corporations, government agencies, and universities. The Sykes Group is located at 2133-126 Upton Drive #234, Virginia Beach, VA 23454. For information on their programs, call 757-427-7027, e-mail info@thesykesgrp.com, or go to www.thesykesgrp.com.

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