butter LONDON Launches 3 Free- the Nation’s First Non-Toxic Nail Polish

SEATTLE, October 19, 2006 -butter LONDON, a new concept in natural nail care offering waterless, long lasting, and affordable manicures and pedicures, announced the launch of their 3 Free Nail Lacquer and Nail Treatments today. This non-toxic product line does not contain formaldehyde, toluene or dibutyl phthalate (DBP), chemical compounds found in most nail lacquers distributed in the United States, known to cause cancer and reproductive toxicity.
Although the chemical compounds have been banned in other countries, butter LONDON is first and only company in the United States to offer an entire line of nail lacquer free of all three chemicals.

“We’re very proud to launch such a revolutionary product line,” said butter LONDON CEO Sasha Muir. “3 Free is about beauty and colour-not harmful carcinogens.”

Celebrity nail artist and Creative Director, Nonie Creme adds, “Big nail companies have sidelined health and safety issues for far too long, using cheap and toxic chemicals to save a few pennies. At butter LONDON we know that running a business should never come at the cost of anyone’s health.”

Muir said consumers have been waiting for non-toxic nail products in the United States for a long time, and 3 Free Products will set a precedent for the nation’s cosmetic and nail industry.
3 Free Nail Lacquers and Treatments are currently available via phone and at butter LONDON spa kiosks. For more information visit www.butterlondon.com or contact Marisa Harvey@206-218-8200.
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Media Contact: Marisa Harvey
butter LONDON, LLC
marisaharvey@msn.com
www.butterlondon.com