Linden to discuss Hot Acquisition Strategies at the Folio Show

New York, NY – Copywriter and Consultant Shira Linden of PromoWriting will conduct an interactive workshop on acquisition strategies that are working in the marketplace today. The workshop will take place on Tuesday, October 24 from 2:45 – 3:30 PM.

Linden will demonstrate how putting a new twist on an old favorite can lift response. She plans to share ideas and show live samples, in both direct mail and e-mail.

“I will present the latest and greatest success stories from publishers large and small,” Linden states.

The workshop will address four kinds of acquisition strategies:
1. Turn prospects into subscribers with Ezines
2. Tweak your voucher package and boost response
3. Effective strategies for niche markets

4. Sweeps are back!

According to Ms. Linden, circulation professionals will leave with lots of ideas they can implement immediately.

A seasoned idea generator, brand builder and promoter, Shira writes punchy, impassioned copy that is hard-selling, product descriptive, and emphasizes key customer benefits. She’s developed a unique style one of her clients described as “hard-to-resist.” To inquire about sparkling copy that will boost your bottom line, give Shira a call at 203 371-0654, visit www.promowriting.com or check out her blog, Turbocharged Sell Copy http://promowriting.blogspot.com.