WebtraffIQ B2B Web Analytics

[Manoj]: What is the future for Web Analytics in Europe?

[Marcos]: The Web Analytics Market is directly linked to Internet and broadband take up in general. People will continue to join the Internet as the fringe European Community continues to become more technically sophisticated.

Whilst traditional businesses of all sizes continue to move online and seek the benefits of e-commerce, Web Analytics will be a much appreciated tool to gauge how and why success is achieved online.

[Jim]: Indeed, a corporate website is becoming the communication hub between customer and company. The B2B world no longer revolves around who make the sales call most recently, but who is most findable online and who has the most compelling web presence.

I think marketing in general is maturing from a seat of the pants, let the creative types drive and just throw money at it proposition, to a show me the results proposition. Web analytics is bringing results based marketing to the attention of senior managers. They are no longer going to be happy with guesses.

Interviews focusing on specific topics is something I want to continue to do because there is nothing better than getting first hand insight from industry professionals such as Jim Sterne and Marcos Richardson.


About WebtraffIQTM
http://www.webtraffiq.com

WebtraffIQTM is a web analytics agency with headquarters in London, UK. WebtraffIQTM is a real-time visitor tracking and reporting analysis product and service for business web sites and e-commerce enterprises. The system was first created in 1995 making WebtraffIQ one of the most established Web Analytics agencies within the whole industry.

WebtraffIQTM provides a campaign tracking service which enables clients to see how various online and offline marketing techniques are working, in effect creating a rich picture of a web site's activities.

WebtraffIQ'sTM clients include:

The Direct Marketing Association (DMA), The Engineering Council, Time to Learn / City & Guilds, The Internet Watch Foundation (IWF), Wales Tourist Board, The Royal Institution of Chartered Surveyors (RICS).