Martha Stewart's "Prison Poncho" Peaks Publics Interest

Manhattan - NY March 10, 2005 - The release of Martha Stewart from a West
Virginia prison was televised and seen by millions of people around the world.
For her first public appearance since being imprisoned, she chose to wear a
hand crocheted, poncho that was made for her by a fellow inmate. Ms Stewart's
choice of clothing may have inadvertently caused a fashion trend to explode in
popularity. Several days after her release from prison, she proudly displayed the
poncho once again, to the employees at Martha Stewart Living Omnimedia, on
her first day back at work. Ms Stewart commented that she has received
numerous email requests for the poncho pattern and the type of yarn used to
make the poncho.

Lion Brand Yarn Company, is the leading yarn company in the U.S., "Since
Martha Stewart's release, our customers have inundated us with phone calls
and email requests for the "Prison Poncho" pattern." said Ilana Rabinowitz,
director of consumer marketing for Lion Brand Yarn. "We are amazed at the
number of requests we are getting for this pattern. This is by far the most
requested crochet pattern we have ever had."

Because of the overwhelming demand for this popular crochet pattern, Lion
Brand Yarn will be offering the "Prison Poncho" pattern to the public for free
from their Web site at http://www.LionBrandYarn.com
The site also lists numerous other free patterns and tips for advanced and
novice crochet and knitting hobbyist.

About Lion Brand Yarn
Lion Brand Yarn Company, at 127 years old, is America's oldest hand knitting
yarn company. Founded in 1878, the company began operation in New York
City and has been a leading supplier of quality hand knitting and crochet yarns
ever since. Throughout its history, Lion Brand Yarn has been at the forefront of
yarn trends while consistently providing its customers with the highest quality
product, service and inspiration. Its web site, www.lionbrand.com, offers over 500
free patterns, as well as instructions to teach people to knit and crochet.

For More Information
contact Ilana Rabinowitz, 201 804 3999