Retail Store Christmas Decorations put Customers in Holiday Shopping Mood

ST. LOUIS, MO – Leaves are changing colors, the wind is blowing harder, the weather is turning colder and consumers’ pocketbooks are heating up for the holiday shopping season. If you’re looking to attract holiday shoppers and secure sales, perhaps it’s time to step up to retail store Christmas decorations as a solution.

Retail store Christmas decorations are an often overlooked facet of the overall holiday marketing mix. But they serve a very vital purpose in any retail environment. They remind customers of the season at hand and, often subconsciously, stir up positive emotions attached to holiday memories and traditions.

“We encourage retailers to decorate for every season, but the Christmas holiday season is especially important,” Nu-Era Marketing and eCommerce Director Chris Weis said. “It is inarguably the most vital time of year for the entire retail industry.”

Weis’ company provides fixtures and supplies for retailers nationwide. Nu-Era offers a wide variety of retail store Christmas decorations to help retailers get customers in the holiday spirit at www.nu-era.com.

According to Weis, smaller retailers who sometimes feel overshadowed by the price breaks and huge promotions that big box retailers are offering shouldn’t be discouraged. Smaller stores have the competitive advantage of versatility. For once, Weis recommends, go overboard.

“The biggest obstacle smaller retailers need to overcome is their own preconceptions of the industry and the lack of creativity that it breeds,” Weis said. “We encourage them to think creatively about the things they can provide that their larger competitors can’t and then seize those opportunities.”

Weis recommends that retailers take chances with their retail store Christmas decoration, especially if they feel they have nothing to lose. Here are a few ideas he offers to get retailers thinking in the right direction:

Wrap it Up: Try something nobody else has ever done before. If you’re small enough, wrap the exterior of your store in colorful wholesale holiday wrapping paper (or even just the front if it is too big). You’ll be sure to stand out in a crowd and you’ll position your store as ready for the holiday season.

Cover it Up: Use holiday tablecloths and throws to cover your existing tables and bins throughout the store. This will serve as a strong reminder of the season and perpetuate the vibe you’re trying to create throughout the store. And they can be reused each year.

Dress it Up: Use mannequins and gift wrapped empty boxes to create holiday scenes throughout the store. If you’re in the clothing business, dedicate a central part of your store to this type of display and use the mannequins to show off your most popular styles from each department.

Nu-Era and nu-era.com are services of The Nu-Era Group, LLC -the industry leader in store fixtures, supplies, and fulfillment. Nu-Era has been providing its customers with competitively priced quality products with customer-oriented service since 1949. For more information, visit them online at www.nu-era.com.