AllergyBuyersClub.com Reports 24% Sales Growth for 3rd Quarter and 30% Sales Increase YTD.

October 16, 2006 (PRLEAP.COM) Business News
WALTHAM, MA - AllergyBuyersClub.com, a leading multi-channel retailer of healthy home products, announces that third quarter sales were $3.6 million which represents a 24% increase over the same period in 2005. Total sales for the first 9 months of 2006 are up 30% versus last year.

Mercia Tapping, CEO and president of the company, states that the growth this year has been partially fueled by improvements that the company has been making to its web site conversion rate which is up 50% YTD. Using the HBX web analytics package from WebSideStory and its “Active Viewing” feature, AllergyBuyersClub.com has been redesigning its web site pages so that high monetizing links are shown in more popular viewing locations.

Tapping is confident that the company will continue to see significant improvements in site conversion rates through 2007 by dynamic A/B testing of different page designs. The retailer is also in the process of reorganizing over 2000 content articles to increase the customer’s trust factor in doing business with the company.

AllergyBuyersClub.com is a Waltham, MA based company founded in 1998 which sells healthy home products such as air purifiers, hepa vacuum cleaners, dehumidifiers and hypoallergenic bedding via the internet and catalog.

For more information on AllergyBuyersClub.com, contact:

Gary McEldowney
Marketing Director
AllergyBuyersClub.com
486 Totten Pond Rd.
Waltham, MA 02451
1-888-236-7231 Ext: 222
gary@allergybuyersclub.com.