E-learning’s three barriers must come down rapidly, says Kineo

Kineo’s client research shows that most e-learning fails to deliver on at least one of these fronts, creating a barrier for existing and potential customers. There is another way.

Kineo’s recent customer discussions has identified that options for e-learning are looking somewhat limited. Speed of response is a key concern, particularly with traditional bespoke routes. As one customer put it: “We just don’t have four months to create something bespoke, impressive though the results might be. The business has moved on and it’s obsolete by then. We’re looking more at four weeks”.

This view is supported by research undertaken by Bersin & Associates in the US. 89% of survey respondents indicated a need to develop a course within 3 weeks, however the time taken to produce an average bespoke e-learning course by traditional means is 3-6 months.

Many are excluded from e-learning because of cost. While the average per-hour price of bespoke development is falling, it is still beyond the reach of many organisations – and generic e-learning may be cheaper, but the lack of organisation specifics severely limits their relevance and effectiveness. Said one customer “We haven’t commissioned bespoke e-learning in the traditional sense in 18 months, and I doubt we will again – that model just doesn’t work for us.”

And what of quality? There’s a perception that you get what you pay for – and low-cost e-learning lives down to its name, only adding to the dim views many one-time customers of e-learning hold.

“Our conversations with customers show that they’re clearly tiring of compromise in e-learning”, says Stephen Walsh, Kineo Partner. “We believe the industry needs to change, to remove these barriers of access, and find new ways of extending the potential of e-learning to a wider audience. Kineo’s new rapid e-learning service will deliver on the time, cost and quality requirements that organisations demand – opening access to e-learning to more organisations who may have traditionally dismissed it.”

Kineo will unveil its new rapid e-learning service, the most comprehensive and pragmatic set of end-to-end resources for rapid e-learning available anywhere, in early November.

About Kineo

Kineo is a leading e-learning consultancy focused on accelerating performance through rapid e-learning.

Our services include: consultancy on how to incorporate rapid e-learning into organisations, rapid e-learning development to deliver effective e-learning in as little as three weeks, rapid capability building to bring design and development skills into teams, and rapid e-learning support services and hosting. Founded in November 2005 by Matthew Fox, Mark Harrison, Steve Rayson and Stephen Walsh, Kineo is a limited liability partnership with offices in Brighton. Our client list includes six FTSE 100 companies and some of the best public sector and voluntary organisations in the UK.

We have a press centre for journalists on our site and are always happy to help with stories and provide commentary on the latest developments in e-learning and blended learning. Our Knowledge Centre provides monthly updates on the latest in learning. More at the Kineo website.

For further information, contact:
Stephen Walsh 07799 064026
stephen.walsh@kineo.co.uk
www.kineo.co.uk
Registered Office:
24 Bavant Road, Brighton, East Sussex, BN1 6RD