Madhouse CEO Joshua Maa to Speak at Ad:Tech 2006 Shanghai

Madhouse Inc., China’s most intelligent mobile ad network, will present at the Ad:Tech Shanghai Conference being held from September 18-19, 2006 at the Shangri-La Hotel in Shanghai. Madhouse CEO Joshua Maa is scheduled to present at 2 p.m., on Wednesday, September 18 in the panel titled “Mobile Advertising Showcase”.

Established in March 2006 in Shanghai, Madhouse Inc. has established itself as the early leader in China’s mobile advertising market, successfully executing numerous campaigns for leading multinational and domestic brands. At the Ad:Tech conference, Mr. Maa will present case studies of successful campaigns Madhouse has completed for Dell, iPod, Canon, and Baodao Optical. Such advertisers are leveraging the Madhouse mobile ad serving system “MadServing” to complete mobile media buys intelligently, as well as the MadSolutions interactive messaging platform to communicate with consumers via SMS, MMS, and WAP-push. Madhouse advertisers are discovering the efficiencies and unique targeting power of the mobile medium.

Ad:Tech is an interactive advertising and technology conference dedicated to connecting all sides of today’s brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world. http://www.ad-tech.com/

About Madhouse:
Founded in March 2006, Shanghai-based Madhouse Inc. is China's most intelligent interactive mobile media agency and ad network. A recognized specialist focusing exclusively on mobile media and advertising, Madhouse brings advertisers together with mobile media publishers to realize the power of mobile advertising. Madhouse offers three key services: MadSolutions: mobile marketing solutions and campaign management services; MadServing: a highly intelligent in-house ad serving and reporting platform; MadNetwork: China's leading network of affiliate WAP sites that Madhouse represents to advertisers. The Madhouse team consists of over 70 professionals drawn from 4A Agencies, interactive media, mobile carriers, WVAS, and the IT industries. www.madhouse.cn