POP ROCKS ISSUES TRICK OR TREATING SAFETY TIPS ALONG WITH LIMITED EDITION HALLOWEEN FLAVORS TO HELP CHILDREN HAVE A FUN AND SAFE HALLOWEEN

Atlanta, GA – October 14, 2006 – Have your house be the favorite on the block this Halloween with POP ROCKS’ limited edition Spooky Orange Dips, and Pumpkin Patch Orange. Acknowledging the potential dangers this spooky holiday can sometimes present, POP ROCKS has also issued 10 Trick or Treating safety tips for children to keep in mind as they trick or treat.

10 Tips For a Safe and Happy Halloween

·Always travel in small groups, accompanied by an adult if under the age of 12.
·Refrain from dressing up in very long costumes and oversized shoes, which can easily cause them to trip.
·Walk, do not run, from house to house.
·Travel only in familiar neighborhoods.
·Only stop at houses or apartment buildings that are well lit. Remain on the porch and never enter a person’s house.
·Wear reflective tape on costumes and bags so they are visible to traffic and other trick-or-treaters.
·Always walk on sidewalks. In neighborhoods with no sidewalks, always walk on the left side of the street, facing traffic.
·Always cross streets as a group on established crosswalks.
·Whenever possible, use make up instead of masks. Besides being uncomfortable, masks can obstruct a child’s view of traffic, steps, and holiday decorations.
·Never eat candy before returning home and having a parent or responsible adult inspect it.

POP ROCKS Spooky Orange Dips, an innovative creation that combines a lollipop with POP ROCKS, creates a wild Orange explosion with every lick. The unique shape of the lollipop offers maximum POP ROCKS per dip, as kids have non-stop fun while enjoying their favorite candy.

Perfectly joining the colors of the season, POP ROCKS Pumpkin Patch Orange is the ideal candy for All Hallows’ Eve. Kids taste buds will tingle with delight with this delicious brand new Orange and Green festive mix.

Especially produced for distribution to ghouls and goblins on this special night, POP ROCKS also offers Halloween Trick or Treat Bags containing a multi-pack assortment of scrumptious Watermelon and Strawberry miniature POP ROCKS pouches.

For another great Trick or Treat option, kids will delight in lighting up their sweet tooth with Malibu Toys’ Flashin’ Lix light up lollipops! These innovative light-up pops will surely stand out amidst the same old candy kids get every year. But eating Flashin’ Lix this Halloween isn’t just cool – it’s also safe! Trick-or-treating down dark streets just got a whole lot brighter with Flashin’ Lix – now kids can see where they are going and others can see them. Not to mention the chilling Halloween shapes, like witches, vampires and ghosts, are a lot cooler than a boring glow stick.

About POP ROCKS:
The one and only original popping candy brand, POP ROCKS, is America’s best selling popping candy and has been enjoyed by a an ever-growing variety of loyal consumers, ranging from young kids to older teens since the 1970´s. In addition to producing POP ROCKS, the world famous POPPING CANDY items, POP ROCKS Inc. distributes unique and innovative confectionery products for children and adults, following the specific trends and requirements of the US market.

About Malibu Toys
Established in 2001 and headquartered in Malibu, California, Malibu Toys, Inc. develops, manufacturers and markets innovative toys and candy products. Malibu Toys is the exclusive marketing, sales and distribution agent of Asia-based OTIC TECHTIME, a manufacturer of innovative toy electronic accessories.

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Press Contacts:
Steven Style or Jeffrey Assisi
The Steven Style Group
New York City
t) 212-465-1290 f) 212-465-1299
email: stevens@stylegroup.com or jeffa@stylegroup.com