“Search for the American Worker” Launched by Carolina Shoes Company and The Working Person's Store

The search kicks-off today, with auditions at The Working Person’s Store in Lakeville, Indiana, or online at www.WorkingPerson.com. Entering is easy: Contestants are invited to register online, then, wearing their favorite work gear, they’ll tape an audition and write a brief summary of their work experience. Auditions can be submitted three ways: in the store; by uploading a video clip to the website, or by mailing a mini-DV tape or DVD to the store. From these entries, The Working Person’s Store will select the finalists and post these video clips at the store’s website.

Visitors to the www.WorkingPerson.com website will be able to view the finalist’s videos, read the entries and cast their votes for the American Worker, throughout November.

The votes will be tallied and the winner announced on December 1, 2006.

The winner of the “Search” will receive a complete “head-to-toe” outfit of their choice from The Working Person’s Store. They’ll also have their video featured in an upcoming commercial to be showcased on both the Carolina Shoe Company and The Working Person’s Store websites, visible to the world. Participating voters in the “Search” will be eligible to win one of ten pairs of “Built For Work” Carolina Boots, to be awarded at the conclusion of the contest as well.

Carolina Shoe Company and The Working Person’s Store are working to make life better for the American worker. They share the conviction that quality isn’t a luxury, it’s an absolute necessity. Customers of both Carolina and The Working Person’s Store can shop with confidence knowing the products offered have passed stringent requirements for quality, durability, comfort and outstanding value.

Eric Deniger, CEO of the Working Person’s Store said, “Carolina and The Working Person’s Store are dedicated to serving the needs of working people everywhere. It all starts with great products, but includes more. It’s about honesty, integrity and extraordinary customer service based on a simple philosophy: We treat people the way we would like to be treated.” Deniger added, “That’s the way our companies have always done business, and always will.”

www.carolinashoe.com
www.workingperson.com

Store Address:
Working Person’s Store
305 S. Michigan St.
Lakeville, IN 46536
Phone: 574-784-3240

Contact Information:
Barbara McFarland
Public Relations Director
Carolina Shoe
mcfarlandb@hhbrown.com
Phone: 800.438.7026 x222