WRITER’S SIX FIGURE PLAN ATTRACTS ATTENTION

Olathe, Kansas (October 12, 2006). When freelance writer Carson Brackney decided to post his annual earnings goal on his small website, he didn’t expect to create a stir. The Content Done Better (http://www.contentdonebetter.com) founder’s announcement that he planned to earn over $100,000 as a web content writer within twelve months has attracted a great deal of interest.

Brackney, who promises clients “original, factually accurate and well-written” materials at “prices that make sense” frequently works in markets other writers reject due to concern over pay rates. While some freelance writers see web content as the literary equivalent of a sweatshop, Brackney believes they can be profitable.

“It’s a matter of one’s skill set and his or her willingness to approach writing from a different perspective,” argues Brackney. “Many writers see relatively low per-word rates and run for the hills.” Brackney isn’t running. In mid-August, the 35-year-old freelancer publicly announced his intention to leverage the often-maligned content market into a six-figure earning opportunity. He commented on the plan at the Content Done Better Blog (http://content-writer.blogspot.com) and went back to work.

“I mentioned it as a matter of creating a little additional accountability for myself,” he says. “I just wanted to be on the record with my goal. I also saw it as an opportunity to make a point about online writing and its potential.”

“Within a few weeks, I began to notice that people were interested in my statement,” Brackney states. He says the announcement received attention, in part, because it breaks freelancing traditions. “Most writers don’t publicly discuss their earnings. The ‘mainstream’ writing crowd also tends to have strong reservations about writing online content.” Brackney, on the other hand, works exclusively with web interests and is publicly tracking his earnings at his blog for all to see.

He also discovered that his plan resonated with many writers looking for ways to discover motivation and financial opportunity. “That’s really the best part about all of this,” Brackney notes. “I’m receiving comments and emails from writers of all sorts. I am seeing comments on blogs about my goals. All of them are positive. I’ve found a lot of support—even from those who don’t necessarily agree with me on other issues related to the industry.”

Brackney continues, “I’ve also been really touched by those who are saying my simple act of taking a stand and pushing toward a six figure year is inspiring. I think it’s great they see potential as a result of what I’m doing.”

He believes that support will help him reach his goal. “I wanted to create accountability for myself,” he notes, “and there are a lot of people out there watching this unfold now. I’m definitely motivated.”

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