Approach Communications Bags Taylor Devices India

New Delhi: Approach Communications, a public relations and rural communications firm, has bagged the entire gamut of corporate communications and marketing communications activities account of Taylor Devices India. Taylor Devices is a representative company of Taylor Devices Inc., which is based in New York. Taylor Devices Inc. is the largest company in Earthquake resistant technology. Taylor Devices Inc. is now launching operations in India with a separate entity Taylor Devices India that will be headed by Earthquake resistant technology expert and engineer Mr. Sandeep Donald Shah. The firm is on client winning spree with 2 new wins.

Now Approach Communications will handle the entire media, PR strategy and marketing communications initiatives for Taylor Devices India.. Taylor Devices Inc., the world leaders in providing Earthquake proof Devices for buildings is commencing operations in India through their representative company Taylor Devices (India). Taylor Devices are the manufacturers of Earthquake Dampers whose function is to absorb the Earthquake energy during an earthquake thereby ensuring that the building where they are installed stays unharmed. Taylor Devices Earthquake dampers work in very much the same way as the shock absorbers of any car and their specific job is to protect buildings against Earthquake shocks. Taylor Devices Inc have provided customized dampers to more than 200 projects worldwide to include numerous mid and high rise buildings.

According to Mr.Sandeep Donald Shah, Director, Taylor Devices India, “We were looking for a PR agency which was most suitable for us in terms of generating credibility of our product as well as image building of the organization. The presentation made by Approach Communications was in line with our communication approach. So we decided to go with Approach Communications.” Company will be launching operations all over India and will be available through branches of the company.

Commenting on the win, Sonu Tyagi, Director, said, “We are very excited about this win. The communications strategy has been devised for the launch and specific PR exercise will be done for image building of the group as well as brand equity of the technology.

Approach Communications, just in 3 year of operations, have already handled leading entertainment and social sector clients. The agency is present in 5 cities of India with its headquarters in Delhi. Agency has handled accounts like Ajit Mittal Corporation, Foundation of Indian Industry and Economists, Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors,{ Regional}, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others. Agency is very excited about future prospects and soon entering in publications in a big way. Agency has already carved a niche in strategic rural communications services and pitchings for new clients are already on. Agency has worked across industries like FMCG, Healthcare, Lifestyle, Entertainment and Films.