ActivePrime Integrates StrikeIron’s Email Verification Web Service in CRM Solution

Research Triangle Park, NC – StrikeIron Inc., provider of the Web Services Marketplace, today announced that it has partnered with ActivePrime. As part of the agreement, ActivePrime will integrate StrikeIron’s Email Verification into their CleanCRM Data cleansing software tool. CleanCRM is part of the CleanData Toolset and is designed for a company’s complete standardization of content/data. It also allows organizations to reduce the duplication of CSV files. API’s are available to hook directly to salesforce.com, Siebel CRM OnDemand, and SalesLogix.

ActivePrime CleanCRM imports and exports data directly from a CRM system allowing users to review and edit the matched results. Using advanced duplicate-matching algorithms, CleanCRM combines fields from disparate records to form a single, accurate record. As their first offering ActivePrime will be integrating StrikeIron’s Email Verification Web Service into its salesforce.com CleanCRM tool. Customers will automatically engage the WS upon sign in.

“StrikeIron’s Marketplace API complements ActivePrime’s Content Initiative by providing a rapid deployment platform for a wide range of information types,” said Mark Taylor, executive vice president, marketing and business development, ActivePrime, Inc. “Information accessed through StrikeIron along with ActivePrime’s CleanData ™ suite of content, data cleansing and standardization solutions offers the market greater value and more reliable business information.”

The StrikeIron Email Verification Web Service instantly determines the validity of an email address or domain. Users simply provide an email address and this Web service will return a true or false by contacting the email owners’ SMTP servers to validate an address without sending an email. This helps to reduce spam by blocking email that is sent from invalid email addresses and ensures that email addresses are validated before they are entered into a CRM database.

“Clean data is at the heart of successful CRM implementations. Invalid email addresses not only increase cost and waste time, they increase the chance that a company will be put on a spam list, significantly hampering future customer communications. StrikeIron’s Email Verification Web Service is a great addition to ActivePrime’s data cleansing tools,” said Bob Brauer, president and CEO of StrikeIron. “Leveraging our platform and our various Web services offerings help our partners grow and scale without adding extra overhead, additional complexity, and significant expense.”

About ActivePrime Incorporated
ActivePrime offers the CleanData™ portfolio of context independent content, data quality and conditioning services and products for customer data. Based on a patent-pending Data Conditioning Framework™ the CleanData product and services family delivers sophisticated data conditioning that finds and corrects duplicate, incomplete and erroneous information as well as enhancing data through accesses to information sources.

About StrikeIron
StrikeIron is the leader in the commercialization of Web Services, providing the world's largest library of externally available plug-and-play Web services. Built on top of a sophisticated, yet easy-to-use Web Services Commerce Platform, the Marketplace serves as a place for providers and consumers of XML-based Web services to publish, subscribe to, and build applications and Web sites using a diverse set of Web services.

Enabling a business model for the Programmable Web, the core technology provides self-service publishing and consumption of Web services, micro-transactions and usage-based billing, software infrastructure, multiple productivity tools, seamless integration for both individual customers and software technology partners, and a consistency of usage from multiple Web services across multiple vendors. The Aurora Funds, Inc. and NC IDEA provided funding for StrikeIron after recognizing the significant opportunity to invest in a technology firm leading innovation of the Programmable Web and Web 2.0. For more information, visit www.strikeiron.com.