Starr Tincup vice president’s ability to retain relationships with major clients is key asset to firm

FT. WORTH, Texas – October 9, 2006 – Starr Tincup, an integrated marketing firm that serves software and services companies through customer selection, acquisition and retention, highlights Kevin Mangum’s ability to retain successful, long-term relationships with major clients. His ability to manage and maintain multiple clients at a high level while producing maximum results for each client makes Kevin an integral part of Starr Tincup. Kevin also aids the firm in deciding which markets to pursue and bringing in additional clients. His skills allow him to facilitate the growth of Starr Tincup while also helping to build the firm’s infrastructure.

One of the clients Kevin manages is The Trade Group, one of the Southwest’s largest providers of exhibit products and services for trade shows, conventions and other business events. He is responsible for all of The Trade Group’s marketing efforts and channels. Kevin’s objective is to achieve a 5-1 ratio return on The Trade Group’s marketing investment. The Trade Group’s goal with Starr Tincup is to dominate the Southwest. To accomplish this goal, Kevin will continue to build a “marketing engine” for The Trade Group. Kevin works to refine the marketing process daily in order to give The Trade Group’s sales team a better quality prospect that is ready to buy sooner and more often.

Kevin also manages HRAmerica, a leading HR outsourcing firm that combines Internet technology and dedicated service to deliver comprehensive employee administration solutions. HRAmerica’s goal with Starr Tincup is to increase their branding efforts and to achieve their goal of acquiring a specific number of new lives during 2006. To achieve these goals, Kevin will continue working with HRAmerica to employ strategic and tactical marketing initiatives that include market research, a refreshed website, public relations efforts, direct marketing and search engine optimization (SEO).

Starr Tincup is able to have successful relationships with these two clients because, with Kevin’s help, they are able to operate as a true partnership. Starr Tincup’s organizational flexibility and ability to fully function as The Trade Group’s and HRAmerica’s marketing departments has allowed these relationships to strengthen over time, providing The Trade Group and HRAmerica with levels of service that they have never experienced with another firm.

“Both HRAmerica and The Trade Group know that they can pick the phone up at anytime and call for an impromptu staff meeting and we’ll be there,” said Bret Starr, principal and co-founder of Starr Tincup. “Or, if they need an unscheduled press release drafted and submitted on short notice, they know they can just ask and it will get done.”

About Starr Tincup

Starr Tincup is an integrated marketing firm for business-to-business software and services companies. The company helps its clients select, acquire and retain customers through direct and indirect channels. The scope of services includes the development and execution of market research, sales and marketing process, marketing programs, and best-of-breed sales and marketing technology implementation and integration.

For more about Starr Tincup, visit their website at www.starrtincup.com or read their blog at http://starrtincup.blogspot.com.

Media Contacts
Bret Starr
Principal and Co-Founder
817.204.0388
starr@starrtincup.com

J. William Tincup
Principal and Co-Founder
817.204.0400
tincup@starrtincup.com
Starr Tincup