Local Surfer Tops in Surfing the Internet

Josh White, an avid San Diego surfer and co-founder of SiteTutor.com, a company that develops search engine friendly web sites, has become one of the big boys. His site, SurfingSanDiego.com has achieved the holy grail of search engine placement – a page one ranking for the term “surfing” on many search engines.

“I’ve spent almost as much time surfing the ocean as I have surfing the net and what I have learned I have applied to our business of web design and development.

A good analogy would be how marketers used to think back in the 40’s and 50’s. Back then all you needed was a product and distribution. In today’s competitive market environment, you start by asking what the consumer wants.

The same applies to the internet. Back in the hey day of 2000, the talk was all about building a website. The mantra was If you build it, they will come. NO thought was put into asking the question What do the search engines want? With over one million web pages going on line every day, you MUST give them what they want. This starts from the day you decide to build or redesign a website. In today’s market, if you don’t, the online consumer will never see what you are offering or selling.

With SurfingSanDiego.com, I know what surfers wanted, but I needed to learn what the search engines wanted. Now, surfers all over the world can find the information I am providing.

SEO or search engine optimization as it is called in the industry is not about smoke and mirrors. It is about asking and answering the right questions.

If a Southern California surfer can succeed on the internet, so can you.“