Orange County, the fashion Mecca of the world.

The recent trend has found Hollywood's hippest trendsetters gaining more exposure in Orange County fashion than anywhere else in the world. Such names as Paris Hilton, Tommy Lee, Carmen Electra, and even Brad Pitt. Celebrities have been known to set the trends in fashion since the advent of television. As these fashion conscience individuals diversify their styles, the open market has been trying to adopt the newest "get-ups."

Pimpit.com is one of these companies that have been on the forefront of fashion trendsetting in Orange County, California. CEO, Derek Jaeger has been putting out celebrity driven gear for seven years in the heart of Costa Mesa. Also known as Velcro Valley with neighboring companies such as Volcom, Hurley, and Paul Frank. The PimpIT gear has logged hours of large media exposure with controversial rock stars such as Tommy Lee. Tommy has been loyal to sporting the PimpIT gear for years. He has been seen in every source of media from television, print, concert tours, and internet campaigns wearing this line of clothing because of the way he feels in it.

"I love PimpIT. This line of clothing is me. The name, the styles, and the comfort are what I want in something I wear. I can't get enough of PimpIT. If they don't send it, I go online and buy the newest styles. It's like Christmas every time that box of clothing shows up." Tommy is not the only one with that emotion to a clothing brand. Die Hard clothing junkies like Lindsy Lohan can be seen hitting the shops on Main Street in Huntington Beach to pick the latest in the female genre of surf gear. With these highly publicized Hollywood celebrities rocking out in the Orange County flavored gear, plan to see the movement spawn a new generation of fashion across the globe.