Guideevents.com, an Arch Inc. Website, Shows the Way to a Galaxy of Events

Chula Vista, CA October 6, 2006 — While the real estate market is rapidly cooling, it's still possible
to stake a claim on the internet for virtual spaces that are both much cheaper and potentially more profitable.
Last week, Arch Inc. debuted with www.guideevents.com, a comprehensive event guide displaying local
events in all 50 states. The free, community site has unique features like robust searching, customized event
categories and service upgrades available at a nominal fee, the site is especially unique because it was
purchased for a dollar in an online auction on eBay.

“The domain name alone is worth 100 times what we paid,” said Mark Archer, founder and president of the
San Diego-based company. “Besides the acquisition costs, I’m especially proud of this site because of the
features. I mean anytime I use Yahoo or Google to look for cool shows or things to do in San Diego, I’m
flooded with ‘static sites, primarily controlled by vendors, cities or municipalities. Guide Events, much like
Craigslist — the San Francisco online classified giant www.craigslist.com — gives the power back to the
people. Users can post details about their public events for free, sharing up-to-date information on real-world,
dynamic events.”

Users simply click to submit, accessing a submission screen. Simply enter the title of the event and a short
description, choose from a long list of categories, from book clubs and balls to triathlons and polo. Basic
listings are free. Enhanced listings, outfitted with bold or highlighted characters, or featured listings are
available for up to $2.50 each.
Users can browse newest, most popular or featured events shown on the left of the home page or they can
search by category or by location.
When asked if Guide Events plans to go head-to-head with craigslist.com, Archer quips, “Look, the universe
is abundant. We’re not saying that we’re going to steal anything from Craig Newmark. I think Craig and his
community have morphed into something we’re not. Our niche is events. Craig’s niche is classifieds. I think
we can coexist quite successfully.”
The recent sale of the giant social networking site, MySpace, for $580 million to News Corp., many
investment firms are looking online for the next big thing. Who knows what the future holds, however, buying
almost anything for a dollar seems like a good deal to many people.
About Arch Inc.

Arch Inc. is one of America’s fastest growing privately held internet-service based companies. The San Diego
company develops commonly used internet resources to effectively solve common, everyday problems.

Established in 2004 with just one website, the company has grown by 400% in just two short years.