Introducing LittleFawns.com: A New Way for Parents to Shop and Browse Online

October, 2006 – Little Fawns is an online directory of products for the family, avoiding the poorly-designed but well-marketed offerings with which shoppers are inundated. The message board, Sidekick, is an online community and resource for parents looking for tips and common ground. The craft page, Make It, weekly showcases a new craft with instructions on how to make it yourself, along with the opportunity for visitors to post their creations.

Little Fawns is designed to introduce both classic and contemporary products, organic clothes and toys, as well as unique hand-made items. Aesthetic and high quality, with specific regards to safety standards, are essential criteria for the products chosen.

Little Fawns provides a unique feature that allows users to save links to their favorite products directly to their browser’s bookmark list. Favorite Fawns is designed for those who are not yet ready to purchase. By simply clicking on the Little Fawns logo, adjacent to each product, the user can create a customized, easily-accessible Favorites List.

In several ways, Little Fawns melds the world of online shopping with that of online communities. Consumers are able to comment not only on products but on retailers as well. Visitors of LittleFawns.com are welcome to browse Sidekick and join in the conversation if they wish. Everyone that visits the Make It page is encouraged to try his or her hand at the projects presented and then post the interpretations in return.

For additional information on the launch of Little Fawns or for questions on the site itself, please contact Stephanie Reid or visit www.LittleFawns.com.

Contact:
Stephanie Reid or Stephanie Scoggin, co – creators www.LittleFawns.com