GiftTRAP throws the world's biggest product launch, through the global Massive Play Weekend! Plans to raise One million dollars for charity partner.

Kelowna, B.C., Oct 5, 2006 - GiftTRAP, the new board game designed to test your gift-giving savvy will attempt to throw the biggest product launch ever through their ingenious Massive Play Weekend. The weekend of October 6-8, 2006 will see over 5,000 GiftTRAP-playing volunteers around the globe settling in for a game or two at the venue of their choice- in their homes, work places, pubs or nearby coffee bars with family and friends. The number of game event locations and groups of new players will help determine the success and possibly world record-breaking launch of the game.

1000 copies of the game have been shipped out to volunteer players in the hopes of not only getting people to play on a massive scale for the weekend, but also to support the GiftTRAP charity partner, Right To Play. Volunteer participants are encouraged to either charge a playing fee or auction off their board games, with proceeds going to the charity, which uses sport and play as a tool for the development of children and youth in the most disadvantaged areas of the world.

The goal is to raise $1 Million dollars over the course of the fun-filled weekend (and beyond - we just want to achieve the goal), and Canadian Right To Play Athlete Ambassadors also playing on the weekend in support of the charity will include Canadian Olympic medal winners: Vicky Sunohara and Sami Jo Small from the Canadian Women's Hockey Team, Kristina Groves and Arne Dankers from the Canadian Speed Skating Team and Adam van Koeverden from the Canadian Kayak Team. UK Olympic athletes John Regis (sprinter) and long jumper Greg Rutherford will also be playing across the pond with the support of Right To Play’s CEO and President, Johann Koss- the Norwegian four-time Olympic gold medal winner.

And because GiftTRAP is the game that keeps on giving, registered volunteers who send in pictures and testimonials from their events and who donate to Right to Play are eligible to win a fabulous $15,000 value prize, including five nights at B.C.’s beautiful Big White ski resort along with complimentary ski passes. Now that’s giving and receiving at it’s very best!

For more information about the event, GiftTRAP or Right to Play, check out http://www.gifttrap.com/. To arrange an interview with Nick Kellet, creator, please contact him at nick@gifttrap.com.