vFlyer Introduces New Service That Dramatically Helps Sellers Sell Stuff Online — Easier and Faster

SAN FRANCISCO — vFlyer, the first comprehensive classified ad creation, management and submission platform, today formally introduced its free service that enables consumers selling online to quickly and easily create "virtual flyers" that can be posted on dozens of leading online marketplaces in a few simple clicks. As a Classifieds 2.0 service provider, vFlyer also appeals to businesses that regularly sell online and want to leverage the Internet, their advertising budget, and their time to increase sales.

"Our vision with vFlyer is to create the new face of classified ads and, in doing so, become the seller's best friend. While many online classified services offer free listings, it is still cumbersome for a seller to have to go to multiple marketplaces and post an ad repeatedly. We believe there is still room for improvement and that our 'create once, post everywhere' approach will be well received," said Aaron Sperling, founder and CEO of vFlyer.

VFLYER: A SELLER'S BEST FRIEND

vFlyer is an online service that sellers can use to create online classified ads, manage their postings, and automatically publish the ad to other leading online marketplaces of their choice. vFlyer delivers the following core functionality:

- Provides an easy-to-use user interface that allows a seller to quickly enter information specific to the product or service they are trying to sell using simple templates. vFlyer currently supports over 40 product categories including homes and apartments, cars, boats, general merchandise, services, and events.

- Sellers can upload high-resolution photographs, include maps, and select or create professional themes to publish attractive, eye-catching classified ads.
Sellers can also send resulting flyers to others via email, a link or as a PDF. vFlyer's templates were created to guide the seller to include all relevant details that buyers are likely to want.

- Automatically post advertising flyers to leading marketplaces such as Google Base, Oodle and Edgeio as well as across a range of relevant vertical segments such as real estate, housing, general merchandise, automobiles, recruiting, etc. vFlyer's "create once, post everywhere" capability guides users to consider other relevant online marketplaces where they can also publish their ad, without having to re-enter the same information over and over.

- Sellers can also paste the HTML code behind the template manually or, with a few simple clicks, use vFlyer's posting tool to quickly post their vFlyer ad to sites such as Craigslist and eBay.

- Cast a much bigger net to prospective buyers by also automatically distributing their flyer online to relevant blogs and websites via built-in RSS syndication capabilities.

- Transform the typical online classified ad from simple text into a genuine "micro-website" that serves as a full-blown landing page. Each vFlyer posting is an actual landing page replete with a photo gallery, slideshow, contact form, forward-to-a-friend and link to an account listing page.

"While there are a number of online marketplaces to unite buyers and sellers, the reality is that selling products and services online is still more difficult and time-consuming than it should be," said Oliver Muoto, vFlyer's co-founder and Vice President of Business Development. "vFlyer takes the creation of user-generated classified ad content to the next level," he added.

EXTRA STRENGTH TOOLS FOR POWER SELLERS

Businesses that regularly sell or promote products and services online will find vFlyer to offer robust management features, including:

- Expiration management that close down a flyer, across all marketplaces where it has been published, once the item has been sold

- Built in activity reports to show the amount and sources of exposure

- Lead response forms facilitate user inquiries

According to Forrester Research, online classifieds are expected to generate $3.1 billion in sales this year, up 17 percent jump from last year and are expected to reach $4.7 billion by 2010.

ABOUT VFLYER, INC.

Based in San Francisco, California, vFlyer is the first comprehensive online classified ad creation, management and syndication platform. For sellers, vFlyer accelerates the time it takes to sell items and generate income faster by maximizing the ad's exposure. Using vFlyer, sellers benefit through unprecedented timesavings in the creation and distribution of any online classified ad. For the first time and with a click of a button, sellers can create professional, eye-catching classified ads to better promote the sale of any product or service. vFlyer has also raised the bar on the distribution of a seller's online ad with its "create once and post everywhere" capabilities coupled with RSS-based distribution to relevant blogs, websites, classified search engines and ad networks. For more information, please visit www.vflyer.com.