Ernst and Young, United Utilities, Yellowfin Case Studies released by Corporate Responsibility Experts Article 13.

Article 13 found that the companies had made significant contributions in their efforts to implement CSR planning:

Ernst & Young: The role of communications efforts to reduce environmental impacts through staff engagement and behavioural change.

United Utilities: Establishment of a multi-partner sustainable water catchment management programme that will benefit wildlife and water.

Yellowfin: New product development that is stimulated by an entrepreneurial desire and innovation to reduce waste and inefficiencies in marine leisure industry.


The full Case Studies are available at www.article13.com.

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Article 13 unlocks the innovation opportunities of corporate social responsibility to deliver competitive edge and a “new way of doing business”. We implement these opportunities in business and government, both within the UK and internationally.

We are innovators – identifying the key issues and emerging trends for CSR through our work, through our original research and through our strong networks. www.article13.com distils the best of the information for you in our opinion forming articles, briefing papers and best practice case studies. Be sure to visit the site regularly as we analyse a new trend and topic area every 6 weeks.

Article 13's co-directors, Neela Bettridge, Jane Fiona Cumming and Dr Paul Toyne, have extensive experience in a number of critical fields: business strategy, participative planning and processes, the social and environmental arenas and communications. Article 13 also draws on the wisdom of distinguished advisors: Professor Dave Owen, Chris Hoare, Professor Colin Gilligan, Neill Irwin, Andrew Acland and Professor Mike Jones. This panel, in turn, is complemented by a network of specialists drawn from the social, environmental, economic, ethical and business worlds.

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