Strategic Advantage releases AJAX-enabled e-Commerce solution

Raleigh, October 3, 2006 - Strategic Advantage today announced the general availability of version 2.0 of its flagship e-Commerce solution My EZ Store. This new release utilizes AJAX (Asynchronous Javascript and XML) technology and brings an exciting user dimension to the stores using the new system.

The technology provides the web user with an extremely powerful experience that eliminates many of the click-wait-refresh pages that are so familiar. A web page can become more like a traditional PC-based application that has many moving parts depending on events, such as buttons being pressed, or checkboxes checked.

For an e-Commerce store, this translates to features on a product page, such as seamless size changes, and adding the item to the cart, or removing an item from the cart - all without the page going through the click-wait-refresh process.

An improved user experience translates to a site that customers enjoy to use resulting in improved 'stickiness' - the elusive measurement of retaining the customer on a site, and more importantly, draws them back often. The beta sites that trialed the new version immediately showed a solid increase in sales as existing traffic was converted into paying customers.

Mark Lowe, CTO for Strategic Advantage says "While there are millions of e-commerce websites live on the web today, only a very small fraction currently have this type of dynamic functionality - becoming an adopter of this technology can move you ahead of the crowd and give an e-tailer the important competitive edge that will drive your bottom line."

My EZ STore is a managed hosted solution that ensures Payment Card Industry (PCI) compliance, and provides a number of anti-fraud measures to maximally reduce chargebacks due to fraudulant activity. The service is hosted on Strategic Advantage servers situated in a SAS 70 Level I and II certified data center that provides physical and electronic protection to all sensitive customer and payment related information.


About Strategic Advantage, Inc.

Strategic Advantage was founded in 2002 and has been committed to providing web-based technology solutions to all types of companies across a wide variety of sectors. We have helped countless businesses leverage technology and the web for maximum reach, operational efficiency and revenue generation. We can do the same for your business. Our seasoned and professional workforce brings with it many years of experience providing technical solutions and consulting services that get business results. We believe in strong, long-lasting customer relationships and that means providing the best solution and industry advice at affordable price points. Technology and business results go hand-in-hand at Strategic Advantage. For more information, visit www.strategic-adv.com