Indimoto.com to Launch ‘Carpool India’ Campaign on Gandhi Jayanti

Leading auto portal Indimoto.com (www.indimoto.com) which is India’s 1st carpool website has announced the launch of a nationwide campaign ‘Carpool India’ on the occasion of Gandhi Jayanti on 2nd October’ 2006.

Speaking on the ‘Carpool India’ campaign and its agenda Mr. Udit Bhandari, Founder & CEO Indimoto.com said “The primary purpose of this initiative is to create awareness about carpooling, its benefits for the environment & the commuter and to enable commuters to make carpools across India by using the free carpool matching site - Indimoto.com.”

A carpool is an arrangement wherein commuters traveling on the same route or to the same destination, share a vehicle and travel together. Such an arrangement is an environmentally & financially sound alternative to single or low occupancy private vehicle transport and is also beneficial for commuters who have to brave the inefficient public transport system in cities across India. The primary benefits of carpooling include: - Fuel saving, reduction of vehicular emissions, lowering of traffic, monetary savings for commuters and greater social interaction within the community. Though carpools are still a nascent concept in India, thousands of commuters have already used Indimoto.com to find carpool partners traveling on their routes in their cities by posting free carpool wanted ads and browsing ads from across the country.

The ‘Carpool India’ campaign is a participative campaign and Indimoto.com is inviting volunteers to promote the cause of carpools across India and make it a wide spread phenomenon amongst urban commuters. The website is counting on its large pool of registered members and building a team of individual volunteers who can contribute to the campaign in various ways, based anywhere in India and even with little time. To become a volunteer, individuals need to register via an email to volunteer@indimoto.com. Once registered, each volunteer will be allocated ‘tasks’ according to his/her profile and time contribution. Being a free to use website Indimoto.com is also inviting corporate organizations to be associated with this noble cause by sponsoring the campaign. Many organizations have corporate social responsibility (CSR) cells which contribute to the society in many diverse ways and who the website believes would want to sponsor the campaign. Companies interested in sponsorship opportunities can email to sponsor@indimoto.com.


“On an average a car driven for 100kms in the city, consumes 10 liters of petrol which costs Rs. 469 (At Delhi Prices) and release 23Kgs of Carbon (CO2) into the atmosphere which is the biggest cause of global warming. These figures look rather negative when only one person is using the vehicle but in the case of carpools the more people you share the ride with, the lesser is the cost per commuter (provided they share the fuel cost) and they also help in cutting down on their carbon footprint (the amount of carbon released by each individual).” said Mr. Bhandari. The global concern for controlling global warming is at its peak with Earth reaching near its hottest temperature in 1 Million years according to a recent report by NASA, worldwide people are scrambling for solutions to this problem and carpooling is a ready made solution.

“We are trying to positively influence the way people commute in urban India. A massive effort is needed and we can’t do it by ourselves. We need people who understand and believe in the carpooling cause to get associated with the campaign. We also need funding for the campaign and have been approached by few companies who wish to be associated. Support from the government is also the need of the hour.” Said Mr. Bhandari.