Shoes.com Launches Two New Consumer Features Customer Reviews helps you make the right choice Alternative Payments makes buying fast and secure

Los Angeles, September 29, 2006 – Shoes.com, a leader in online footwear with more than 500,000 women’s shoes, men’s shoes and kid’s shoes from more than 400 brands, has recently added two popular features to its website – customer reviews and an alternative payment service.

Footwear Customer Reviews
Shoes.com’s new Customer Reviews feature is powered by industry-leading functionality that is fun and easy for consumers to use. Consumers can rate shoe styles on several attributes, including comfort, quality, style and fit, as well as provide comments and an overall rating on the shoe. The section even includes “the ultimate question” – would they recommend the shoe to a friend.

A review can be written about any style available on Shoes.com. For example, reviews can be written about women’s boots or women’s wide shoes; men’s athletic shoes or men’s narrow shoes; or boys’ shoes or girls’ shoes.

And for a limited time, Shoes.com is offering a chance to win a $250 gift certificate to buy shoes online, each time a consumer writes a review.

“The Customer Review feature gives our consumers even greater confidence that they are making the right choice,” said Steve Adler, President of Shoes.com. “And if they do need to return the shoes once they receive them, our generous 365-day return policy makes it painless. So consumers always win with Shoes.com — before and after purchasing.”

Footwear Alternative Payments
Shoes.com also recently added Bill Me Later™, the first of several new alternative payment offerings that will be added to the website. This convenient service allows consumers to buy without using a credit card, and upon credit approval, they can make their purchase and have a bill sent to them.

“We are committed to providing the best service and latest technology, and Bill Me Later is a good example of how we are continually improving the consumer experience on Shoes.com,” said Adler.

About www.shoes.com
Shoes.com is a leading online footwear retailer offering more than 500,000 products from more than 400 popular brands. Shoes.com pioneered the online footwear category, and offers a superior combination of selection and service, including an unsurpassed 115% price guarantee, 365-day return policy and free shipping both ways. Shoes.com is part of the Brown Shoe Company (NYSE: BWS), the leading consumer-driven footwear company in the country. We proudly share a 125-year history of quality and service with our sister companies, Famous Footwear, Naturalizer, Dr. Scholl's Shoes, Life Stride, Bass Shoes, and Buster Brown. Shoes.com also powers the specialty footwear websites LuxuryShoes.com and SkateStyles.com.