Funky Customers Have Their Way

Funky Customers Have Their Way.


Aylesbury, United Kingdom. – March 09, 2005. The Funky Jewellery Company announces today the launch of a brand new web site www.UkCelticJewellery.co.uk. The site has been designed from a new perspective, the customer! Unlike many online retailers who simply designed their sites with blinding technology this site has been developed using extensive research into what the online consumer wants for a positive shopping experience.

Online consumers are looking for an easier shopping experience. This is what The Funky Jewellery Company concentrated on when designing www.UkCelticJewellery.co.uk. “Feedback showed us that our customers looked for an easy site to navigate, security and good support” said Rachel Townsend, Director and Web Developer. She added, “We have invested in the latest software to offer a safe and secure shopping environment. We believe this, added to our existing customer support system will make the launch another success.”

Studies made on the Internet have found that if a customer has a positive online experience then they are more likely to return to purchase from those sites. This fact is no surprise to The Funky Jewellery Company. They say they are still growing because they have a large number of satisfied repeat customers who keep coming back. The new site has a streamlined checkout process, asking for only the minimum of information. The home page is designed for maximum navigation whilst still being easy to use. Rachel Townsend said, “I have learnt a lot from the research and feedback from customers about our shops. Looking from a customer’s point of view has made me aware of what is important and what frustrates consumers when shopping online. Because we build and maintain our own sites we can change aspects of the shop immediately, making sure our customers are getting the best shopping experience.”

The company, based in Aylesbury, United Kingdom, now runs 3 web sites (www.UkSilverJewellery.co.uk, www.FunkyJules.co.uk & www.UkCelticJewellery.co.uk). Each site retails jewellery designed and made by Kit Heath a leading silver jewellery supplier in the UK. They have built a strong online presence and are rapidly becoming one of the UK’s major online Jewellery retailers.

Contact: Adam Townsend (Operations Director)
Telephone: 0870 232 2321
adam@ukcelticjewellery.co.uk
http://www.ukcelticjewellery.co.uk/