Take this Cool Online Test and ‘Under-stand’ Your Attitudes about Underwear

Newtown, PA – October 2, 2006– When it comes to lingerie, do you know what type of woman you are? A new study claims to be able to predict the type of woman you are with high accuracy. According to the study, online American women fall into one of five groups: the Career Woman, the Young & Fun, the Busy with Kids, the Experienced, and Ms. Online Plus.

Anderson Analytics, a marketing research firm conducted the study on behalf of a new online lingerie boutique, Gigi’s Closet. The study conducted among online American women, used new research techniques to psychologically profile women in order to better understand women’s attitudes about underwear. Statistical analyses were then used to place women into one of five groups.

Women in these groups were found to be psychologically distinct from one another. Specifically, Career Woman, Young & Fun, and Ms. Online Plus were far more interested in lingerie compared to the Busy with Kids and the Experienced groups, who were more likely to hold negative views towards lingerie. Each group also held several other unique opinions and attitudes about their bodies and clothing.

To find out what type of woman you are, and see if you agree, go to: www.andersonanalytics.com/cosalusso/typingtool.htm

About Anderson Analytics
Anderson Analytics is a full-service market research consultancy and helping clients gain the “Information Advantage”. We do this by combining new technologies with traditional marketing research, providing quantitative and qualitative solutions to help solve challenging marketing problems and discover hidden opportunities. We combine the efficiencies and business experience found in large research firms with the rigorous methodological understanding from academia with the enthusiasm and creativity found only in smaller firms. For more information, please see www.andersonanalytics.com.

About GigisCloset.com
GigisCloset.com is a family owned and operated online boutique with headquarters in Newtown, PA. Begun in 2005, GigisCloset.com has grown quickly, and serves customers worldwide providing fine lingerie and fashion forward intimate apparel from France and elsewhere, in hard to find sizes. GigisCloset.com prides itself on its personal service and prompt delivery. For more information, please see www.gigiscloset.com


Key Words:
retail, lingerie, clothing, women, woman, bra, panty, panties, consumer, consumers, market, marketing, research, discriminant, analysis, segment, segmentation, Anderson, analytics, analysis, consulting, SPSS, SAS, Information, Advantage, psychology, psychoanalytics, profiling, type, indicator, customer, sales, text, text mining, data, datamining, chaid, cluster, cluster analysis, data discovery, knowledge discovery, test, quiz, brand, branding, ecommerce, internet, product, online, survey, focus group