Piribo: Financial Markets Research: Bausch & Lomb's Contact Lens Solution Withdrawal, new publication announcement

Piribo, the online destination for business intelligence for the biotech and pharmaceutical industry, has now added a new report called “Financial Markets Research: Bausch & Lomb's Contact Lens Solution Withdrawal - ReNu MultiPlus likely to struggle in attempt to regain market share”. http://www.piribo.com/publications/finance_investment/financial_markets_research_bausch_lombs_contact_lens_solution_withdrawal.html

In May 2006 Bausch & Lomb's ReNu with MoistureLoc contact lens solution was permanently withdrawn from markets worldwide due to an outbreak of a fungal eye infection. For a large market player, the loss of a new revenue driver and the negative publicity surrounding the event is likely to have a significant impact on future success, as well as implications for other companies in the sector.

Highlights
Bausch & Lomb's explanation of the cause of infection is in line with suspicions of interviewed optometry experts that the revolutionary make-up of MoistureLoc's formula made it susceptible to external factors that could elevate infection risk.Moving forward, US practitioners will likely put more emphasis on patient adherence to particular recommended brands, and patients are likely to be less price-sensitive, favoring competitors over Bausch & Lomb's older contact lens solution, ReNu MultiPlus.Collateral damage to Bausch & Lomb's eye care franchise in European markets is expected to be minimal.

Scope
- This report analyzes the market outlook in the aftermath of the withdrawal of Bausch & Lomb's ReNu with MoistureLoc contact lens solution
- Datamonitor interviewed eight optometrists from the US and the EU in the course of research
Reasons to Purchase
- Understand the implications of Bausch & Lomb's product recall through in-depth analysis based on interviews with leading experts
- Anticipate likely changes in the future market dynamics for contact lens solutions following the withdrawal of ReNu with MoistureLoc

Contents
Summary
Bausch & Lomb And Renu
Fusarium Keratitis
Renu Outlook
Financial Impact
Appendix

“Financial Markets Research: Bausch & Lomb's Contact Lens Solution Withdrawal - ReNu MultiPlus likely to struggle in attempt to regain market share” is available from Piribo. For more information go to: http://www.piribo.com/publications/finance_investment/financial_markets_research_bausch_lombs_contact_lens_solution_withdrawal.html

Piribo Product ID: DAT544

About Piribo.
Piribo (http://www.piribo.com) is a UK-based independent online store supplying business information on the pharmaceutical and biotechnology industries. The website now carries over 3,800 English language titles including, market reports, studies and books and is the UK’s largest online biopharma information store. Subscribers receive a free monthly newsletter and email alerts on new titles in their areas of interest. The company was established in 2004.