HammerTap3 Officially Releases

Up to 6 Months of Data, Streamlined User Interface, Seller-Specific Research

Orem, UT – September 27, 2006 – After three months of beta testing, HammerTapTM , a Utah-based online business intelligence company today announces the official release of HammerTap3. The new release has been upgraded with even more powerful market research capabilities, including six months of data analysis, seller-specific research and a streamlined, beginner-friendly interface.

“We extend a special thanks to all those who participated in our beta testing,” says Greg Cole, president of HammerTap. “The finalized version and upgrades in HammerTap3 give eBay sellers even more power to profit with optimized listings and a fuller grasp of their opportunities on the market.”

HammerTap has been the leading provider of eBay market research since 2002, providing sellers with a solid research foundation which enables them to become more powerful sellers on eBay.

6 Months of Data
HammerTap3 now offers an unprecedented six months of data. When users complete lower category-level searches, they can view results for listings that closed in the last 90 days; plus, they can view a 90-day period of data beginning one year ago. For example, this month, sellers can run reports from March 2006 to the present day, as well as from June 2005 through September 2005.

The increased date ranges give details of market movement over the last three months, as well as an added forecast of what the movement of the market is likely to be over the coming three months.

User Interface
One consistent customer request was a streamlined user interface, simple enough for the beginner, while maintaining HammerTap’s reputation for deep data.

“Customers want the best of both worlds, and our job is to deliver. This is their product for their businesses,” says Brian Clark, HammerTap CTO. “The solution was to provide clear answers to fundamental listing questions on a single screen, and then to allow more advanced sellers the freedom to drill deeper for a more complete analysis.”

Seller-Specific Research

HammerTap waited to unveil this popular feature at eBay Live! With seller-specific research, users can develop competitive profiles for specific sellers. The research includes answers about specific sellers’ listings, such as:
• most effective title words
• most popular brands and styles
• optimal ending days, times, and durations
• best starting prices and categories
• Year AgoTM trends
HammerTap3 is available for downloading at www.hammertap.com.

About HammerTap, LLC
HammerTap was the first auction research solution available on the market, reaching out to sellers with answers about how to get the most out of their listings. For the past two years, HammerTap has operated as a division of Bright Builders, Inc. Now, as an independent company, HammerTap continues to offer customers the most comprehensive and in-depth market research tools, education and support. HammerTap helps sellers power-up their listings to increase sales and maximize profits.
For more information, visit www.hammertap.com.

HammerTap, HammerTap3, and YearAgo are trademarks of HammerTap, Inc.

Press Contact
Jennifer Cano
phone: 801.356.3321
email: jen@hammertap.com
Public Relations Director
HammerTap