Mobile Magic In Expansion Mode To Launch 4 more showrooms in Pune

Pune, September 26, 2006: Mobile Magic, India’s first and largest retail chain of Mobile Supermarkets, today announced the launch of its four showrooms in Pune, India. With this Mobile Magic have 40 showrooms across India. The new showrooms will have more than 100 multibrand handset models on sale with the authorised multibrand repairing facility, accessories; software downloads for all major brands in addition to prepaid / postpaid SIM cards. All these showrooms will be operational from Saturday, September 23, 2006.

Mr. Vijay Singh, CEO, Mobile Magic said, “We aim to bring all mobile-phone related services to our customers under one roof and at competitive rates. We already have 1 store in Pune at M.G. Road.. Launch of 4 more stores in Pune, is one more step towards achieving our aim of providing complete spectrum of mobile related services across India.”

Mr. Singh further added, “We started our operations with focus on tier II & tier II cities and are now are moving to the metros. These showrooms will be run on ‘franchisee owned company operated model’ .We already have 21 showrooms in rest of Maharshtra and will increase this number to 50 by end of this year. There is a huge opportunity in the mobile servicing and technology segments as far as metros are concerned and our strength in these segments is unmatched.”

Mr. Vivek Palod, Director, Mobile Magic said, “Mobile Magic showrooms, with its wide range of mobile phones of all major brands and trained staff committed to quality services, offer the customers the convenience to choose the best mobile handset along with excellent services. They not only help in purchase but also provide customers with usage tips. We also recommend our customers to load additional features that will be very useful for their unique requirements.”


Mobile Magic is the only organisation which also offers download of various applications at a retail level. Customers have the facility to download licensed ringtones, wallpapers, songs, videos, and themes. Mobile Magic also provides repair services and spares of almost all mobile phone brands.

Mobile Magic showrooms boast of trained servicing staff at all their stores. The staff is trained in house, in the Mobile Magic Institute of Technology.

About Mobile Magic
Mobile Magic India Pvt. Ltd. is India’s biggest and first chain of Mobile boutiques. With more than 36 Mobile Magic showrooms in Maharashtra, Gujarat, Madhya Pradesh and Chhatisgarh, it is the first ever chain of mobile boutiques and offers an unparalleled spectrum of service under one roof. Mobile Magic is on a national expansion mode and aims to have a pan India presence.

Mobile Magic offers services under five heads: product sale, mobile magic branded/multi brand accessories, application download, multi brand servicing and training. We have tie ups with Samsung, LG, Sony Ericsson, Hungama Mobile, and Indiagames. It also has a world class R&D and training facility for development of new mobile phone/PDA applications and a complete testing facility for manufacturers/operators to test their products before launch.

For further information contact:
Adfactors PR Mobile Magic
Amber Sironzkar Vivek Palod
+91 9822329680 +91 9890048655
amber.sironzkar@adfactorspr.com vivek@mobilemagic.info