"EXCLUSIVE DOGGIE FASHION WEBSITE MAKES DEBUT IN HOLLYWOOD"

At "Dusty's Collection", founders Michele and Steven Blackwell (and the proud "parents" of "Lady Dustin of Nottingham" or "Dusty", a lovable Yorkshire Terrier) came up with the idea for a shopping website for the small household canine fashion-conscious.

"Why don't we make a selection of the finest items we can find from all over the world that are made for small dogs and put them on a web site that is easily accessible?" Michele remembers. Newly launched in 2006, "Dusty's Collection" was designed as a gateway to some of the finest and best-made made products for uncompromising pet owners.

The canine attire company is committed to featuring stylish products and services that consistently deliver high quality, to the customer. "Dusty's Collection" was created by a dedicated team of pet owners who work together to put their customers first.

"Every pet owner will tell you, it's a special relationship between the pet and its owner. Animals are there for you unconditionally through the phases of your life, demanding little in return", adds Steven. He continues; "It's only fair to give them something back to show them attention, love, and making their life more comfortable, while remaining "in tune" with the way humans live.

So from car seats, to beds, to weddings and formal wear, your pet can match your life style and still keep its comfort as an animal!" "I am very excited about the merchandise, some articles are as darling as they are necessary, and others are luxurious one of a kind imported items. For example, we picked out some gorgeous silk kimonos which are directly imported from the manufacturer in Hong Kong" smiles Michele.

The company strives for superior quality, but also affordability. Michele adds "Good tanks for dogs are retailing between $20 and $50, but I thought we could offer them for under $14." Dusty's Collection is a marketplace that displays merchandise that enhances the pet-owning experience. With the company logo created in the image of Dusty, the customer simply clicks to get through each page showcasing each item.

The customer will find dazzling assortment of outfits, including tanks, shirts, sweaters, vests, bathrobes, raincoats and dresses. Also featured are diverse accessories to accommodate everyday needs such as bowls and place-mats, collars, leashes and leads, harnesses, pet carriers, dogs steps and travel gears, even some fabulous canine furniture like luxury beds and sofas… some in unique shapes. There is even a sofa shaped like a mini-limo!

For the vanity of the little canine, precious charms can be found to adorn their collars. Dusty's Collection adheres to a mission statement that proposes a personable and trustworthy shopping experience. Their objective is to provide a convenient, one-stop source with an unsurpassed dedication to quality and customer service.

The fundamental principle they employ for the prosperity of their company is their belief in relation to the people they serve, and whose trust they must continue to earn. They believe running a business must be governed by a total commitment to honesty and integrity.

As their guiding corporate philosophy, they undoubtedly trust the quality of service is a vital part of success and therefore they will be constantly fulfilling the enduring good will of the people who purchase and use their products. Carrying a unique selection of products and services with the information needed to make an informed purchase is a duty Michele and Steven will strive to accomplish as a team.

"If you love your pooch as much as we love Dusty, then you will love to spoil them with our beautiful apparel at Dusty's Collection", says Michele. "As Dusty is now a part of a loving family, it certainly was not the case a few years ago. When the customers have finished filling up their shopping cart with their favorite products, they can take time to read Dusty's story as it innocently and charmingly depicts Dusty's first months before Michele incidentally entered her life and made a difference.

Michele is the author of Dusty's story, and wrote from Dusty's point of view. It is so endearing it'll allow you to believe it may be what your own dog would say if they could speak.

For more information: Visit http://www.dustyscollection.com or call toll free number at 1-866-722-4783.

FOR IMMEDIATE RELEASE Contact: Michele and Steven Blackwell
info@dustyscollection.com 1-323-252-9282

A list of some of the featured products on www.dustyscollection.com will be announced in a further press release.

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