NYCA Plays to Win with New Advertising Campaign for ViewSonic

In the third ad of its popular “Reality” campaign, NYCA continues to position ViewSonic as the manufacturer who “gets” gamers. While the first two ads focused on ViewSonic’s LCD displays, which feature widescreens and the industry’s fastest response time, “Freeze” introduces the new N4060w premium LCD TV.

Taking reality gaming to the next level, “Freeze” communicates the real
experience the N4060w creates through HDMI optimized graphics and surround sound. In this ad, a gamer is completely entrenched in a game which seems to have taken over the entire room.

“Freeze” will launch in the October issues of select gamer and tech publications like “PC World,” “PC Gamer” and “Wired.” The ads can be seen on http://www.nyca.com.

Creative Director: Michael Mark
Associate Creative Director: Dave Huerta
Senior Art Director: Mike Frey
Senior Copy Writer: Guy Hufferd
Print Producer: Lynne Roswall
Account Management: Damir Seferovic, Jen Omundson
Photographer: Michael Rodriguez, Comrade

NYCA (http://www.nyca.com) is a full-service marketing agency that grows businesses with inspired ideas. NYCA has grown business for clients like TaylorMade Golf, San Diego Convention and Visitors Bureau, Rossa Putters, Maxfli Golf, ViewSonic Corp., The San Diego Union-Tribune, SignOnSanDiego.com, The EastLake Company, Kyocera Wireless, DIRECTV, Penta Water, National City Mile of Cars, AutoAnything, First Dental Health, TaylorMade Performance Labs, and others.